CRM Executive

AtPlum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £2 billion across 10 European markets.

Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 170 talented people work together to empower people to do more with their money. And now, the team is growing!

The Team & the Role

We’re looking for a talented CRM Exec to join our team in London. Whether you’ve got at least a year of CRM comms experience already or you’re completely new to the field, we want to hear from you.

Working within our Marketing Team, this role is perfect for an ambitious individual who is looking to challenge themselves in a role that combines data-driven thinking and comms creativity at a high-growth startup. Perhaps most importantly, you’ll be as passionate as we are about maximising wealth for all ✊

In this role, your main priority will be to improve our communication with our customers, using a data-driven approach to manage our CRM channels (email, push, in-app, SMS), to build out our user lifecycle strategy, and to deliver personalised messages that respond to users’ individual needs.

Please note we are following a hybrid work model, in which we visit our office 2 times per week.#LI-Hybrid

Ideally You Will:

• Develop and execute strategies to engage and retain Plum users throughout their lifecycle using email, push, in-app and SMS campaigns.
• Contribute to expanding and refining our UK and EU user lifecycle strategies.
• Leverage user insights to personalise campaign content and devise A/B & multivariate experiments.
• Establish performance benchmarks and analyse campaign performance, running tests to optimise them further to improve business KPIs.
• Work with the Copy and Design teams to create comms that comply with our brand’s visual identity and tone of voice.
• Collaborate with the Product team to help ensure CRM activities are aligned with commercial objectives and latest developments.
• Support the execution of Brand and Community initiatives by leveraging CRM messaging channels.

Ideally You:

• Have an understanding of how to measure the impact of your work by looking at data and the ability to learn how to use various analytics tools.
• Creative, your head is buzzing with inventive ideas
• Curious, you always look for an understanding of the ‘why’!
• Ambitious, if you have big career aspirations, Plum could be the perfect place to grow
• A self-learner, not afraid to proactively learn skills to deliver what’s required
• Entrepreneurial, and willing to go above-and-beyond what’s asked (working within a startup environment you will be exposed to every area of the business)
• Have a user-first mindset - we always aim to do what is best for our customers!
• Have the ability to articulate your decisions confidently and give/take constructive feedback.
• Have a strong attention to detail (we need to instil trust in our users at all times, as well as adhere to regulatory guidelines).

Bonus Fist-Bumps, if:

• You’ve got an eye for design
• You have experience using CRM tools (Mailchimp, Salesforce, Hubspot, etc.)
• You use the Plum app or a similar personal finance app
• You’ve made TikTok / YouTube / Reels content before for your personal projects
• You have a strong interest in the financial industry
• Have at least 1 year of CRM and/or business growth experience working for a consumer product (preferably in financial services)

Plum's Perks

• We're all in this together! Own part of the company through stock options
• Private health Insurance.
• Annual training budget.
• Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration.
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee.
• Free Plum Premium subscription (normally £9.99 a month).
• 2 weeks paid sabbatical after four years of service.
• 25 days holiday a year, excluding bank holidays (33 in total).
• 45 days work from anywhere.
• Employee referral scheme up to £4000.
• 1 day paid leave for volunteering, supporting you giving back to society.
• Enhanced maternity pay.
• Team trip to secret destinations once a year ✈️
• A vibe that’s

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam

*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.