CRM Director

We are looking for a dynamic and experienced CRMDirector to lead our GTM strategies aimed at maximizing userengagement and loyalty. The ideal candidate will have a strongbackground in CRM, with expertise in localization andpersonalization strategies. Key skills should include customerjourney mapping, customer lifecycle management, and segmentationusing data-driven machine learning techniques. This role requires adeep understanding of customer needs, touchpoint analysis, andstrong business acumen. We seek someone who can effectivelytranslate insights into actionable strategies to enhance theoverall customer experience atCrypto.com. Responsibilities Strategyand Leadership - Team Leadership: Lead and mentor a high-performingteam of CRMs, fostering a culture of collaboration, accountability,and high performance. - Vision Development: Establish and executecomprehensive and automated lifecycle CRM strategies thateffectively guide customers through their pre or post-purchasejourney at scale. - Data-Driven Frameworks: Develop customerjourney frameworks and maps to inform lifecycle strategies andensure cross-functional alignment. - Cross-DepartmentCollaboration: Partner with product, marketing, legal, compliance,data engineering, content team, CS as well as vendors to createseamless customer experiences and effective handoffs. - InclusiveEnvironment: Create a motivational workplace environment thatencourages continuous learning, innovation, and open communication.CRM Automation and Tech Management Strategy - Creative Development:Lead the development of creative strategies and executions forcustomer engagement and retention. - User Growth Strategies: Designand implement user growth strategies that optimize the conversionand retention funnel, enhancing both the quality and quantity ofuser loyalty and conversions. - Personalized Campaigns: Own theexecution of personalized email and push notification campaigns,optimizing each touchpoint for maximum engagement and conversion. -Segmentation Strategies: Lead the development of sophisticatedsegmentation strategies to deliver targeted and personalized CRMmessages across channels. - Lifecycle Optimization: Oversee theoptimization of multi-channel CRM campaigns to drive businessimpact and align with organizational objectives. Data Analysis,Reporting, and Insights - Performance Monitoring: Analyze andreport on campaign performance and customer engagement, using datato refine strategies and improve ROI. - Insights Collaboration:Work with vendors and Analytics teams to generate insights,formulate strategic roadmaps and drive continuous improvements inlifecycle CRM efforts. Requirements - Bachelor’s degree inMarketing, Business Administration, Computer Science, or a relatedfield. - 8+ years in CRM, digital marketing, or CRM softwareadministration, with at least 3 years of team leadership experienceand a proven track record of developing and implementing successfulstrategies that drive revenue and retention growth. - Strongleadership and hands-on management capabilities, with experience inbuilding and developing high-performing teams in a dynamic,fast-paced environment. - Familiarity with the latest CRM trendsand technologies; experience with AI technology is a plus. - Stronganalytical abilities with proficiency in CRM software, BusinessIntelligence tools, and Customer Data Platforms (CDP). Technicalskills in SQL, ETL process, Python, Machine Learning, Datamodeling, HTML, and CSS are a plus. - Excellent communication andpresentation skills, capable of conveying complex ideas andstrategies effectively to senior leadership and cross-functionalteams. - A strategic thinker with the ability to develop andexecute innovative, data-driven CRM strategies that align withbusiness objectives and targets. - Enthusiastic aboutcryptocurrency, Web 3.0 projects, and emerging technologies.#J-18808-Ljbffr