Senior Manager Marketing Data & Insights Strategy

London
5 days ago
Applications closed

Related Jobs

View all jobs

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Data Scientist

Senior Manager Marketing Data & Insights Strategy
£350pd (to Umbrella inclusive of Holiday etc)
12 Month + contract
Central London Hybrid typically 3 days a week on site

Well known media and entertainment company based in central London is looking for a Senior Manager Data & Insights Strategy within the Digital marketing department. This is working in a small marketing data team providing internal consulting to solve problems using data and maximising marketing success using data insights going forward. The role is both hands on with designing and building new Tableau Dashboards and consultative, understanding the requirements, doing presentations, looking forward at data strategy and more data enablement and marketing data improvement. We are looking for someone who has media agency experience gained in a marketing data centric role. i.e. Marketing data roles such as Data Manager/Data Director or Insights Manager/ Insights Director type role (or Senior Marketing Data Analyst who also has great presentation, communication and marketing data insights project experience. You will need strong Tableau experience for Designing and building new Dashboards, 6+ years of data management, analytics and reporting experience. This should include good marketing Data Management Platform experience (DMP's) and marketing data set experience, DSP knowledge and Paid Media, Organic etc

The UK Marketing Department constantly strives to create and maintain a best in
class marketing function with an emphasis on lifetime value of content. All leadership roles within the team are tasked with driving improved cross-divisional understanding, collaboration and expertise and in delivering an integrated approach to marketing content across windows.

Description
The Data & Insights Strategy Senior Manager is responsible for translating business requirements into data led projects that drive measurable outcomes. They are uniquely positioned in the business to identify areas that have shared ambitions and utilise the right data, people, processes and technology to maximise the value and actionability of project deliverables. They are a key ambassador for the use of data and engage with all levels of the organisation to gain their support by making the benefits clear to business leaders and
their teams. You will lead the Marketing business in progressing from a
siloed approach to full democratisation of data and insight via our self-service reporting tool. This in turn will augment decision making, empowering teams to drive initiatives supported by holistic insights derived from a range of sources. They will provide clarity on the metrics that matter and will help teams to focus on the relevant questions that will have the greatest
impact. They will be responsible for levelling-up the data fluency of teams to enable them to become self supportive and reduce reliance on 3rd parties for insights.
They will focus on forward thinking projects, continuously innovating and ensuring the company remains at the forefront of the ever changing digital and data landscape. They will future proof our data capabilities and embed data governance, privacy and transparency with the
support of our Legal teams.
They are a primary point of contact on strategic and transformational projects, responsible for briefing relevant central data teams (Data Insights, Data engineering and Data Science) and following the project through to completion and adoption by stakeholders. They will prioritise opportunities, balancing business benefits and value potential with technical
constraints and resource availability.

Responsibilities

  • Ownership of our internal reporting solution which leverages Datorma, Snowflake
    and Tableau to connect our key data sources into a single database and bespoke
    visualisations designed for internal and external stakeholders
  • Expand on our existing data sources to include all relevant touchpoints for the
    marketing team throughout the campaign/product lifecycle including brand
    awareness tracking, brand lift study results from key partners, new paid digital
    platforms, organic social performance and trailer impact forecasting
  • Work with our Media and Organic Social agencies (PHD, Grapevine) to optimise the way they use data to augment decision making and deliver insights to the marketing team
  • Conduct correlation and regression analysis to identify the metrics that matter across our data sources and business areas and work with key business partners to
    implement measurement frameworks to measure performance against KPIs
  • Be the point of contact for the Marketing team to scope data projects and liase with the Data Insights, Data Science and Data Engineering teams to ensure requirements are being captured and the project deliverable meet the business needs
  • Own the 1st Party data strategy across CRM, Web Analytics and
    Organic Social
  • Work with business stakeholders to set 1st Party Data retention, engagement and enrichment objectives and lead regular touch points to analyse performance against these objectives
  • Work with our Media Agency to fully integrate our 1 st party data into our paid digital campaigns including audience targeting, lookalike modelling and exclusions to maximise efficiencies and performance
  • Conduct training programmes to up skill team members on utilising our self serve
    reporting tools to reduce the reliance on external teams and the delay in actioning insights
  • Work with Legal teams to ensure we are following the latest guidelines when
    capturing and activating our 1st party data
  • Work with data engineering to embed data governance procedures to retain the
    integrity of the data we are using for insight generation

    Qualifications & experience
  • 6+ years of data management, analytics and reporting (Demonstrable expertise of working with Tableau essential)
  • Significant experience in a similar role - leveraging data to inform broader marketing and media activities
  • Media agency experience gained in a marketing data centric role or similar
  • Superior knowledge & strategic application of marketing capabilities such as
    DMPs, DSPs, and other campaign tools
  • Skillset in strategic thinking
  • Excellent communication skills
  • Experience in gathering and interpreting business data and surfacing insights
  • Outstanding collaboration internally and externally with agencies and strategic
    partners.
  • Working knowledge of Snowflake, Datorama & APIs preferable
  • SQL coding knowledge beneficial Job Title: Senior Manager - Data & Insights Strategy
  • Able to conduct correlation and regression analysis to identify the metrics that matter across
    the data sources and business areas and work with key business partners to
    implement measurement frameworks to measure performance against KPIs

    Everybody is welcome
    Diversity and Inclusion Statement. | PCR Digital

    "At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment - it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it's why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you."

    We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

AI Jobs at Newly Funded UK Start-ups: Q3 2025 Investment Tracker

Over the last decade, the United Kingdom has firmly established itself as one of Europe’s most significant technology hubs. Thanks to a vibrant ecosystem of venture capital, government-backed initiatives, and a wealth of academic talent, the UK has become especially fertile ground for artificial intelligence (AI) innovation. This growth is not just evident in established tech giants—new start-ups are emerging every quarter with fresh ideas, ground-breaking technologies, and a drive to solve real-world problems. In this Q3 2025 Investment Tracker, we take a comprehensive look at the latest AI start-ups in the UK that have successfully secured funding. Beyond celebrating these companies’ milestones, we’ll explore how these recent investments translate into exciting new job opportunities for AI professionals. Whether you’re an experienced machine learning engineer, a data scientist, or simply hoping to break into the AI sector, this roundup will give you insights into the most in-demand roles, the skills you need to stand out, and how you can capitalise on the current AI hiring boom.

Portfolio Projects That Get You Hired for AI Jobs (With Real GitHub Examples)

In the fast-evolving world of artificial intelligence (AI), an impressive portfolio of projects can act as your passport to landing a sought-after role. Even if you’ve aced interviews in the past, employers in AI and machine learning (ML) are increasingly asking candidates to demonstrate hands-on experience through the projects they’ve built and shared online. This is because practical ability often speaks volumes about your suitability for a role—far more than any exam or certification alone could. In this article, we’ll explore how to build an outstanding AI portfolio that catches the eye of recruiters and hiring managers, including: Why an AI portfolio is crucial for job seekers. How to choose AI projects that align with your target roles. Specific project ideas and real GitHub examples to help you stand out. Best practices for showcasing your work, from writing clear READMEs to using Jupyter notebooks effectively. Tips on structuring your GitHub so that employers can instantly see your value. Moreover, we’ll discuss how you can use your portfolio to connect with top employers in AI, with a handy link to our CV-upload page on Artificial Intelligence Jobs for when you’re ready to apply. By the end, you’ll have a clear roadmap to building a portfolio that will help secure interviews—and the AI job—of your dreams.

AI Job Interview Warm‑Up: 30 Real Coding & System‑Design Questions

In today's competitive AI job market, nailing a technical interview can be the difference between landing your dream role and getting lost in the crowd. Whether you're looking to break into machine learning, deep learning, NLP (Natural Language Processing), or data science, your problem-solving skills and system design expertise are certain to be put to the test. AI‑related job interviews typically involve a range of coding challenges, algorithmic puzzles, and system design questions. You’ll often be asked to delve into the principles of machine learning pipelines, discuss how to optimise large-scale systems, and demonstrate your coding proficiency in languages like Python, C++, or Java. Adequate preparation not only boosts your confidence but also reduces the likelihood of fumbling through unfamiliar territory. If you’re actively seeking positions at major tech companies or innovative AI start-ups, then check out www.artificialintelligencejobs.co.uk for some of the latest vacancies in the UK. Meanwhile, this blog post will guide you through 30 real coding & system-design questions you’re likely to encounter during your AI job interview. This list is designed to help you practise, anticipate typical question patterns, and stay ahead of the competition. By reading through each question and thinking about the possible approaches, you’ll sharpen your problem-solving skills, time management, and critical thinking. Each question covers fundamental concepts that employers regularly test, ensuring you’re well-equipped for success. Let’s dive right in.