Data Planner

The Strategy and Data Planning and Intelligence teams are the catalyst for effective and award-winning creative work. Were looking for a Data Planner with a minimum of 3 years experience working in CRM to join our team. Youll work in collaboration with our Senior Data Planners, Data Planning Director, Strategic Planners and Analysts. Youll be passionate about data, adept at simplifying complex data scenarios and capable of translating them into actionable strategies for our clients CRM focused marketing initiatives.Youll have the opportunity to work with a talented team of data and strategic planners, data scientists and analysts who are passionate about making a positive impact on their clients business. We work collaboratively to deliver strong work, and youll play an influential role in that process.ResponsibilitiesCustomer journey planning & data strategyCreate targeting strategies using segmentation and data models to support personalisation and relevanceCollaborate with strategic planners on the creation of customer comms journeys, including all data logic, moments for data capture and data points for email/push triggersData insight, reporting & analyticsEnsure tracking is across all campaign briefsDefine campaign measurement frameworks, define metrics and deliver insight led campaign reportsHelp drive forward the Test & Learn agenda across CRMLead implementation of CRM StrategyArticulate CRM strategy into data briefs that align targeting, contact strategy, and creative elements and manage the briefing process with key stakeholdersDevelop and maintain a deep understanding of the marketing platform, Braze, the capabilities, limitations and new features to support relevance and personalisationProject managementManage multiple projects on different accounts, including setting priorities, timelines, and resource allocationData GovernanceMaintain a comprehensive understanding of the clients database infrastructure, data and Martech stackFamiliarity with GDPR regulations and their implications regarding lawful bases and permissions in communications throughout the customer experience as well as best practicePlease note the expectation is that you will come to the London office two days per week.What you will need to succeedSkillsStrong core skills data logic, models, targeting and segmentation, technical understanding of CRM systemsYou will have an immaculate attention to detail.You will understand how data and insight drives the strategic and creative process.You will be confident and engaging when presenting data and their findings.This person is comfortable handling, manipulating and dissecting Zero and 1st party data.Good facilitation skills with our operations to team to achieve positive outcomesCan react quickly to, and overcome, challenges during the data planning processExperienceData planner with 3+ years in CRMExperience of end-to-end campaign data planningExperience turning customer journeys into reality, applying data logicExperience delivering Test & LearnExperience in uncovering capabilities of CRM toolsPersonalitySubstantive, authoritative and credibleMust enjoy the challenge of being in the spot-light and be fast on their feetGood interpersonal skills and emotional intelligencePositive attitude in the face of adversityPassionate about communicationsEnjoys collaborationKeen to develop planning skillsBenefitsWhat we giveWe believe in the power of a strong culture that puts people and at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow.Youll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.Great benefits package, including:25 days holiday (increasing year on year to max 30days)Christmas Closure, Birthday Day and Volunteer DayFlexible Bank holidaysFlexible Hybrid workingPension, Life Assurance, Eye Tests, Flu JabsPurchase Holiday, Taste CardCycle to work and Electric Car SchemeWe have a calendar of social and charity events throughout the year, theres always something going on.Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people including you.Who are TMW Unlimited?The TMW story is born out of the many successes weve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.We create ideas that move people.We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.UNLIMITED is part of the Accenture Song family, the worlds largest tech-powered creative group.What we valueTogether, we put people first and believe our values make us who we are.Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.We are an Equal Opportunities employer and welcome applications from all sections of the communityAs an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether youre just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.TPBN1_UKTJ