Client Director

Description
Position at Wavemaker

Client Partner

About the role:

Are you passionate about clients and their business, leading teams to create unrivalled work that grows our client’s business and builds long term relationships with them?

Wavemaker UK is looking for an ambitious Client Partner to join our Client Leadership Community — the voice of our clients in the agency.

As the voice of the client across the agency, we’re focused on ensuring our clients have their best agency experience during their time with Wavemaker.

We’re looking for someone who can inspire clients and teams to create unrivalled work, help define the ways of working across the agency that deliver the best client experiences, and in turn grow our relationships with existing and potential new clients.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

In this role, you will:

Be responsible for the output delivered to the client across all contact points.

You will have a deep understanding of all elements of a client’s business, the category and industry in which they operate and use this knowledge to help deliver the client vision for growth.

Working with all specialists you will be able to connect with stakeholders across the client’s business, who may sit outside of your day-to-day team.

You will understand where the client sits in the client lifecycle and develop a plan for appropriate connection and contacts across the agency outside of the day to day.

Drive vision collaboration and alignment

• Engage and motivate a broad set of stakeholders across the agency, client and industry to deliver the client vision.
• Work with specialist teams to build client roadmaps in areas outside of media comms e.g. data, digital, effectiveness.
• Have a deep understanding of the client lifecycle – and anticipate client needs appropriate to that relationship stage.

Recognise and convert opportunities.

• Identify opportunities for growth outside of the core day to day connections with the client.
• Explore and implement new commercial model and product opportunities to drive revenue growth.
• Identify ‘gaps’ within the Wavemaker offer that can support client and agency growth through product development.

Commercial and operational excellence:

• Understanding of client profitability requirements and the ability to manage this with clients and with the team, building new teams structures with the commercial team as required
• Work with the matrix to resolve any operational issues and redesign processes as necessary.
• Works with Lead to ensure accurate forecasting of current and growth opportunities is reported.

Lead new Business.

• Take lead role on mid-size pitches, nurturing and developing the team, and ensuring the best of Wavemaker is delivered
• Proactively seek out new business opportunities through personal and industry contacts

Core skills:

Core skills for this role can be found in the Client Leadership specialist skills framework.

At Client Partner level, you are expected to operate within the ‘Advanced’ and ‘Expert’ criteria. In summary, the core skills required include:

• Client Leadership experience

You have an advanced understanding of how an agency operates, its positioning, its product offerings, alongside an advanced understanding of the broader group offering and specific businesses within it and how they can benefit your client’s business. In addition, you will have a deep understanding of your client’s business and category beyond marketing, sharing that passion across the agency whilst nurturing others to build their knowledge to the same level.

• Problem solving

You will have an ability to solve problems and utilise data and insight effectively. You ensure any problem solving is mutually beneficial to all parties and can, in the main, act independently, engaging key stakeholders across the agency accordingly.

• Building and maintaining stakeholder relationships

You will be a trusted adviser for senior marketeers within client organisations, understand how and when to engage core specialisms across Wavemaker, collaborate more widely with partner agencies and industry partners. You have an ability to advise senior clients, navigating them through complex business challenges, and when necessary, transform strained or tricky relationships.

• Effective communication

You will be a credible and engaging speaker internally and externally, have an ability to deliver information and opinions succinctly to garner support, considering, and being sympathetic, to the views of those around you. You understand the best data and information to share, when, and in formats that work for the varying requirements of our clients’ businesses.

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About Wavemaker UK:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

• deep knowledge of our clients’ business
• the confidence to challenge what’s gone before

• the support to go further than we thought possible.

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.

We are an equal opportunities employer and support the life choices of our employees

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

We support the life choices of our employees, offering generous family and carer friendly policies.

www.wavemakerglobal.com