SEO Manager

This is an opportunity to step into a high impact SEO and GEO Manager role where you will shape how a well established consumer brand is discovered across both traditional search and AI driven platforms. You will take ownership of organic growth today while building a forward looking strategy for generative search, positioning the business at the forefront of digital discovery.

The Company
They are a recognised retailer with a strong digital presence and a clear ambition to evolve how customers find and engage with their products online. With continued investment in e commerce, data, and innovation, they are focused on building future ready marketing capabilities. The business offers a collaborative environment where ideas are encouraged and new channels are actively explored. This role sits at the centre of that transformation.

The Role
You will lead the organic search strategy across websites while developing a new approach to generative engine optimisation.

• Own and deliver the SEO strategy across multiple domains, driving traffic and revenue growth
• Conduct keyword research, technical audits, and on page optimisation
• Partner with content, digital, and engineering teams to implement best practice SEO
• Monitor rankings, site performance, and search trends to identify opportunities
• Lead the development of a GEO strategy across AI platforms such as ChatGPT, Gemini, and Perplexity
• Optimise content for AI retrieval, citation, and summarisation
• Introduce structured data and entity based strategies to improve discoverability
• Test new content formats including conversational and AI optimised outputs
• Define and track success metrics across SEO and GEO, including visibility and conversions
• Build dashboards and deliver insights using tools such as GA4 and Search Console
• Collaborate with cross functional teams and act as an internal expert on organic discovery

Your Skills and Experience

• Commercial experience in SEO or organic growth within a digital or ecommerce environment
• Proven ability to drive measurable improvements in traffic, rankings, and revenue
• Solid understanding of technical SEO, content strategy, and search performance analysis
• Knowledge of structured data, indexing, and crawl optimisation principles
• Interest in AI driven search and how large language models surface content
• Experience using SEO tools such as Screaming Frog, Ahrefs, or SEMrush
• Confident working with data, experimentation, and performance analysis
• Strong communication skills with the ability to influence stakeholders

What They Offer

• Salary up to £50,000 with a competitive benefits package
• Hybrid working with three days in a London office
• Opportunity to define and lead a new GEO capability
• Exposure to senior stakeholders and strategic decision making
• Clear progression within a growing digital and data function

How to Apply
If you are interested in this SEO and GEO Manager opportunity, please apply with your CV to be considered.