Marketing Strategy Manager

£73,000 per annum

12 Month – initial assignment

London, Paddington (3 days per week on site)

Our client is currently searching for a Marketing Strategy Manager to join their team in London. They are looking for someone who is able to define the strategy for marketing and for overseeing the delivery organisation relevant, personalised, and exciting campaigns.

Key Responsibilities / Role Overview

• You could be managing the end to end delivery yourself – or working closely with our BU marketing teams
• Defining strategy for the overarching loyalty campaign
• Oversee the delivery of the marketing campaign and strategy
• You will lead a team of highly talented individuals to deliver a co-ordinated sparks communications approach.
• Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base
• Define communications strategies and campaigns that deliver clear customer benefit and deliver against targets (like Monthly Active Users). Work closely with the appropriate business teams to understand their customer and commercial objectives and develop programmes of data led customer communications to support
• Collaborate with other marketing teams across our client to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
• Oversee the end-to-end delivery of customer communications, including emails, banners, and push notifications. Work closely with teams to deliver into other channels including instore, onsite, paid and ATL.
• Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings
• Ensure all customer communications align to our client and their loyalty programmes brand standards, and are reflective of communications standards
• Optimise all campaigns against key performance metrics, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes
• Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated
• Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications
• Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement
• Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)

Key Skills / Experience:

• CRM experience
• Campaign Management/ Project Management experience
• Customer centric, with a good degree of commerciality
• Retail/ Loyalty experience
• Experience in agency management
• Data literate and numerically literate
• Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) desirable
• Multichannel marketer – experience across digital, media, CRM and events/PR

If you are interested in this vacancy, please do not hesitate to apply! Please note, due to the high volume of applications we will only be able to reach out to successful applicants in the first instance. Thank you for your interest in this vacancy.