Marketing Effectiveness Lead

Marketing Effectiveness Lead

£60-90k

Edinburgh - Hybrid

Forward Role is working with a leading Financial Services business who are looking for a passionate Marketing Effectiveness Lead to join an agile and growing team.

This opportunity offers a unique and exciting role where you'll drive innovation in the Martech landscape, enhance data-driven decision-making, and establish thought leadership as a subject matter expert. This is a truly exciting role where you will have to opportunity to establish the requirements and help to build from the ground up.

You'll have holistic ownership of Marketing Effectiveness, Martech, and Insight strategies, with a strong focus on customer-centric, personalised experiences.

Collaboration with key stakeholders and teams will be essential, and you'll provide leadership and oversee managers who shape analytics, insight and data science capabilities. The role also provides continuous learning opportunities, and hands-on experience with cutting-edge systems and technology.

Role & Responsibilities:

• Martech Strategy – own the Martech stack, evaluate trends and identify areas to enhance capabilities, driving innovation
• Marketing Effectiveness Strategy - Lead the marketing measurement and oversee model development, such as econometrics and attribution
• Insight Strategy – overseeing marketing analytics and dat...