Job Description

Reports to: Director Media & Consumer Marketing (M&CM)

About the Role: The Marketing Effectiveness Lead will be responsible for building and implementing a robust, data-driven marketing measurement framework. A Modern Marketing Measurement Toolkit where each tool shows up with a different cadence of delivery. Identify consistent and scalable measurement capabilities that allow for planning and reporting outcomes. This role will be instrumental in driving data-driven decision-making, optimizing marketing performance, and maximizing ROI.

Key Responsibilities:

Measurement Framework:

• Develop and implement a comprehensive marketing measurement framework, including KPIs, metrics, and attribution models.

• Oversee the implementation of advanced analytics tools and techniques to measure marketing performance.

• Establish a robust data governance framework to ensure data quality and accessibility.

Data Analysis and Insights:

• Analyse marketing performance data to identify trends, opportunities, and areas for improvement.

• Develop insightful reports and dashboards to track key metrics and monitor campaign performance.

• Testing and Experimentation: Co-Design A/B testing road-mapsto optimize marketing campaigns. Analyse test results to identify winning strategies and make data-driven decisions.

Cross-Functional Collaboration:

• Work closely with marketing and finance teams to provide actionable insights that answer business objectives.

• Collaborate with external partners and vendors to leverage their expertise and technology.

Team Leadership:

• Mentor and guide the marketing team on data-driven decision making and best practices.

• Foster a data-driven culture within the organization.

Qualifications

• Experience in a senior Data Science, Data Strategy or Technology Solutions role and leading projects.

• Strong analytical skills, deep understanding of marketing metrics and analytics

• Proven Experience in data strategy & measurement framework capabilities

• Strong understanding of hypothesis testing and measurement methodologies such as frequentist and bayesian approaches, or a strong statistical knowledge and data analysis skills

• Experience with marketing attribution models (e.g., multi-touch attribution, GEO testing & MMM).

• Experience with advanced analytics tools and techniques, such as Google Analytics, Adobe Analytics, and SQL.

• Proficiency in data visualization tools (e.g., Looker, Tableau, Power BI).

• Excellent communication and presentation skills: ability to command a room and captivate through data-led story-telling.

• Ability to work effectively with cross-functional teams.

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 

• ASOS Develops (personal development opportunities across the business) 

• Employee sample sales  

• Access to a huge range of LinkedIn learning materials 

• 25 days paid annual leave + an extra celebration day for a special moment 

• Discretionary bonus scheme  

• Private medical care scheme 

• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

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