End Date

Monday 24 February 2025

Salary Range

£0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Job Description

JOB TITLE: Head of Growth Marketing

LOCATION(S):London, Bristol, Chester, Halifax, Leeds or Edinburgh

HOURS:Full time

Salary:£104,992 - £146,650

WORKING PATTERN:Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity

We’re searching for a Growth Marketing expert who can help our Consumer Businesses grow faster. You’ll be responsible for developing and implementing data-driven marketing strategies that drive customer acquisition and incremental sales growth for our entire portfolio of products and brands.

You’ll be a digital growth expert who can masterfully understand and simplify technical details, making them accessible and relevant to all team members. You will work transparently, demonstrating how results are achieved and steering clear of hidden mechanisms and vanity metrics. Your focus will be on delivering tangible results quickly, while also considering broader, long-term goals beyond immediate sales.

We’re running a matrix structure where Full Funnel Marketing Teams work with specialist Accelerators, of which this role leads one of, to deliver groundbreaking marketing plans. So we need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power and glory, then we’re not for you.

This is a building job as we scale the largest financial transformation in Europe. If you are driven to make meaningful work with brilliant people, but aren’t afraid to roll up your sleeves and lead through doing, then please read on!

About us

If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

What you’ll need

Reporting to one of our two Consumer Marketing Directors your key focus will be to:

1. Develop a data-driven comprehensive growth strategy that delivers customer acquisition across all products and brands, staying ahead of industry shifts and the market.

2. Work in partnership with the Marketing teams, deploying teams to agile pods under their leadership to design and optimise personalised, automated campaigns that drive growth. Your team will then take the lead on automating and optimising successful work, sharing and optimising results with the Full Funnel teams.

3. Deliver growth marketing across digital acquisition channels including, but not limited to; paid search and display, affiliate, programmatic, SEO, ASO, re-targeting, referral and app marketing.

4. Be responsible for the content and optimisation of our public website in partnership with the wider BMX team and our business areas.

5. Oversee the growth marketing paid media budget and ensure optimal allocation to ensure we deliver the best return on investment.

6. Work in partnership with our teams to ensure we're defining and bringing to bear the right Adtech and measurement to set us up for success.

7. Lead the overall agency relationship with Zenith, our media agency.

8. Lead the pitch and review process for any new agencies that support with the execution and strategy of media and growth.

9. Build a culture of excellence and ensure we have the right people on the right problems and ensure our teams are fulfilled in their work.

We’ll be looking for these skills and experiences. But we know careers, like life, don’t always go in a straight line. So if you don’t have some of these but think you’ve got what it takes, get in touch. We’ll be hiring for attitude, experience and expertise in equal measure. Experience working at a bank is nice, but not necessary.

1. Deep multi-channel expertise:Deep and proven experience developing channel strategies that drive incremental growth across paid search and display, affiliate, programmatic, SEO, ASO, re-targeting, referral and app marketing.

2. Growth hacking:Proven experience driving growth strategies in the uptake of new propositions using agile marketing principles and borrowing heavily from tech start-up and scale-up culture.

3. Creative delivery:Demonstrated capability in delivering innovative and effective creative in partnership with in-house studios and agencies, designed for digital channels and optimised to platform behaviours, constraints and opportunities.

4. Automation:Practical experience making workflows as efficient as possible using automation and artificial intelligence.

5. Management:You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing. You’ll happily geek out over workflow tools such as JIRA, so we can focus our efforts to only the key priorities.

6. Values & Behaviours:You’ll think ‘We’ not ‘Me’. You’ll be outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words. You’re not competitive over jurisdiction, team size, glory or power. You're humble, actively listen, and actively learn in order to create curious teams of T-shaped people that are non-competitive, psychologically safe, and achieve brilliant things together.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

1. A generous pension contribution of up to 15%

2. An annual bonus award, subject to Group performance

3. Share schemes including free shares

4. Benefits you can adapt to your lifestyle, such as discounted shopping

5. 30 days’ holiday, with bank holidays on top

6. A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive?Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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