Head of Paid Marketing, Display & Social (12 month FTC)

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Role: Head of Paid Marketing (Display & Social) (12-month fixed term contract)What we are looking for...We are looking for an accomplished Principal Paid Marketing Manager (Display & Socical) for our rapidly growing marketing team, to connect with our millions of users a month and grow our audience across more than 50 countries worldwide.Within our high performing Paid Marketing team, you will be responsible for shaping and leading the Display & Social strategy, ensuring alignment across verticals, regions and platforms. Your mission will be to deliver sustainable growth across Display & Social channels, in line with business targets.This role is an amazing opportunity for a marketing professional to make a huge impact as we develop and evolve our data-driven paid marketing strategy to attract and engage with millions of travellers each month.What you'll do...Strategy & DeliveryUse your experience and knowledge to define and implement our global Display & Social Paid Marketing strategy across web and appCollaborate with Product, Engineering to ensure the right MarTech solutions are in place to support the delivery of our strategyDrive the adoption of modern marketing measurement practices, in collaboration with Business Analytics and Data Science teamsUse a data driven, analytical approach to improve the effectiveness and efficiency of our budget across the marketing funnel to deliver against our long-term growth plansLeverage internal data, industry insights, market trends, and the competitive insights to identify large scale trends and opportunities to diversify our channel mixGrow our priority markets across regions through collaboration with regional marketing leads and ensure alignment with global strategyCollaborate with Regional and Design Teams to deliver a best-in-class creative strategyLeadership and Team ManagementLead and mentor a team of Paid Marketing professionals, fostering a culture of growth, collaboration, and excellence.Provide strategic direction, set performance goals, and support professional development for team members.What you'll bring...Experience in Paid Marketing:  Extensive track record in leading large-scale, full-funnel Paid Marketing strategies across multiple channels and platforms for a global, complex, and fast-paced organisation.Strategic Mindset: Strong ability to align Paid Marketing initiatives with business objectives, supported by a clear vision and actionable roadmaps.Communication: Strong written & verbal communication, with the ability to clearly communicate complex data, insights and marketing requirements to internal stakeholdersStakeholder Management: Ability to work collaboratively in a cross-functional, diverse & geographically spread team environment and experience influencing across levels.Data-Driven Decision Making: Expertise in using analytics tools and data insights to shape strategy and measure success.Budget Management: Proven ability to manage multi-million pound budgets effectively and efficientlyMarTech Proficiency: Expertise in using GMP, Smartly, MMM, GA4 and Attribution tools.Team Management: Proven success in managing and mentoring high-performing teams.#LI-DNI