This job is with Awin Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Purpose of position: As a Content Specialist , you will develop, curate, and optimize the content powering our AI-driven chatbot. Your focus will be to ensure that the LLM (Large Language Model) has high-quality, relevant, and up-to-date information, allowing it to deliver accurate and meaningful responses to our users. You'll collaborate with various teams to maintain a comprehensive and structured knowledge base, continuously improving content based on user needs. This role is critical to shaping the chatbot’s content and ensuring it delivers effective, natural language responses in Awin’s tone of voice, enhancing overall user satisfaction. Key Tasks: Content Development & Optimization : Work with subject matter experts (SMEs) to maintain a rich content repository, continuously refining it to improve chatbot performance and assessing AI-generated responses against defined standards. Knowledge Curation : Create and manage a content strategy that ensures the chatbot provides accurate, relevant, and timely responses, updating and removing content as needed. User Interaction Design : Design conversation flows and prompts, working with UX and AI teams to ensure the chatbot delivers natural, user-friendly responses. Training & Fine-tuning : Collaborate with data science and engineering teams to optimize training data and structure content for model fine-tuning and retraining. Feedback Loops : Implement processes to gather user feedback, analyse chatbot performance, and adjust content for continuous improvement. Cross-functional Collaboration : Ensure chatbot content aligns with product updates, company messaging, and customer service goals by working closely with product, CX, and tech teams. Work closely with Marketing and Product Marketing team to ensure consistent tone of voice and brand representation. Content Strategy for Multiple Use Cases : Develop strategies to personalize content for different user segments, ensuring the chatbot addresses diverse scenarios effectively. Metrics Tracking : Monitor KPIs such as user satisfaction, response accuracy, and engagement rates to identify areas for improvement. Scalability : Build frameworks that enable content to scale easily as the chatbot expands into new regions, languages, and use cases. Skills and expertise: Experience in Content Management for AI/Chatbots : Experience working with content for AI, machine learning, or chatbot projects. Understanding of LLM & NLP : Strong knowledge of LLMs, their limitations, and how to optimize content for machine learning models. Excellent Communication Skills : Capable of delivering clear, concise updates to business stakeholders and providing company-wide insights to keep everyone aligned. Stakeholder Management : Ability to collaborate with SMEs, product, data science, and tech teams to align content with business goals. Analytical Mindset : Skilled at tracking and analysing chatbot performance to refine content strategies. Creative & Strategic Thinking : Proactive and innovative in developing content strategies that meet user needs while scaling. Writing & Editing : Excellent writing and editing skills, with the ability to simplify complex information. Familiarity with AI Tools : Experience with chatbot training tools, knowledge management platforms, and content management systems. Bonus Qualifications: Experience with multilingual content development for AI models Experience in affiliate marketing content Familiarity with conversational design principles Experience working with technical teams on AI-driven content strategies Our Offer: Flexi-Week and Work-Life Balance: We prioritize your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction on your annual holiday allowance. We also offer a variety of different paid special leaves. Flexi-Office: Do you prefer to work from our cool office, from home, or in a completely different environment? With us, the choice is yours. We offer the flexibility to work wherever you want within our Awin locations. Welfare : We provide you with a life assurance, travel insurance and private health insurance that covers several types of health, vision, and dental treatments. Furthermore, you can take advantage of our Cycle to Work Scheme or Season Ticket Loan. Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being. Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development. You can also improve your English skills by participating in our local language course. Remote Working: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately. Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program and show your appreciation for colleagues who have gone the extra mile to support you. Established in 2000, Awin is proud of our dynamic, social and inclusive culture. Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life Awin’ hub brings our colleagues from across the globe together for various social activities. Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships is diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know. Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.