Description
Position at Mindshare
ABOUT THE ROLE
As a Business Directoryou will be responsible formanaging anddevelopingMarketing Science relationshipswith senior clients(both internal and external). You will be expected to become a trusted advisorto themand will help solve their marketing challenges by diagnosingproblems anddesigningand executinganalytical solutions.
You will lead the delivery ofanalytics and marketing effectivenessprojectsfor clientsby supervising teams of analysts– providing business insight,technicalleadership,and quality assurance.
In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients.You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.
While you will report into a Client Director, on day-to-day project work, you will be expected to work independently with minimal oversight.
You will alsoplay a key role in new product development. It is important to us to constantly push the boundarieson the use of analytics in marketing. You will use your data science expertise both to improve our core offering in marketing effectiveness (econometrics / MMM) as well astocreate new analytical products that we take to market.
Finally, you will also provide line-management to junior analysts,with responsibility for their development and well-being. You will also contribute to the running of the team,takinganactive part inkeyinitiativesonissues like process improvement, resource management, team well-beingand revenue generation.
ABOUT YOU
Your Background:
Numerate / analytical degree such as statistics, econometrics, mathematics,sciences,oreconomics.Candidatesfrom other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria Extensive experience using analytical methods within an agency / consultancy ormarketing analytics team Proven track record of delivering analytical projects for clients
Consultative abilities:
Ability tobuild and grow strong relationships with seniorinternal and client-side stakeholdersto become their trusted adviser Strong problem solver with the ability to understand a client’smarketing andbusinesschallenges and provide analytics led consultancy Ability todiagnose marketing challenges, design analytics led solutions andwrite proposalsto pitch them to senior client stakeholders Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients Ability to quickly pick up and learn the use of business tools to inform decision making. Priorexperience /understanding of common marketing tools and systems is a plus Strong presentation skills – both verbal and written. Proficient in communicating complex data led insights in a simple way
Technical skillset:
Expertisein two or more of the following analytical skillsets:Econometric modelling / market mix modelling(preferred)Business forecastingMachine learning as applied in a marketing contextA/B testing and multivariate testingQuantitative analytics of survey-based datae.g.(segmentation, driver models, multivariate analysis etc.) Coding fluency inRfor use indata andanalytical work isessential Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential Fluency inone or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential
Team / people skills:
Strong project planning and management skills Able to develop more junior members of team in their technicalskillsand non-technical abilitieswith previous line management experience
ABOUT THE MARKETING SCIENCES TEAM
The Marketing Sciences team is chargedwithaccelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:
Find creative ways to use data and analytics to uncover powerfulmarketinginsights that drive growth for our clients Design and implement measurementand effectivenessframeworks that drive performance in marketing Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing To cultivate a culture of effectivenessinour client’s marketing by evangelising and enabling experimentation, testing and constant learning
ABOUT MINDSHARE
Mindshare is a leading global marketing and media services network with billingsin excess of£23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, MiddleEast,andAsiaPacific;eachdedicatedtoforgingcompetitivemarketingadvantageforbusinessesand theirbrands.
OUR APPROACH
Technology is changing our lives in astonishing and unimaginablewaysand, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences,dataand technology meet.
This media playground is an exciting,vibrantandfast evolving space - a space that’s buzzingwith innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.
WORKING FOR MINDSHARE
Weinvestheavilyinstaffdevelopment-trainingisextensivefromthemostjuniorlevelwithmockpitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here:. The pandemic has allowed usto reassess our office and what we need it for. We will be moving offices around November into Rose Court by Southwark Bridge Road into a new WPP campus building. This will be a modern,flexibleand exciting new home for Mindshare, and we will be encouraging our staff to spend around 50% of their time in the office. We are also implementing core hours from 10-4 with flexibility to carry out the remaining 2 hours at times that work for you,e.g8.30-4.30 or 10-6
COMMITTED TO DIVERSITY AND INCLUSION
Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including,Roots,PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent,progressiveand deliverable programme of activities that support our goal of complete inclusion.
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