Project Lead (Market Mix Modelling)

Description

Position at EssenceMediacom

Project Lead

Analytics & Insight, London

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Who are we?

EssenceMediacom’s Analytics & Insight team houses all of the data, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.

Our Analytics & Insight teamis crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.

An integral part of Analytics & Insight is our Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance.We do this using a vast range of analytical techniques which are bespoke for each business question and client.

Our areas of expertise spanmarket mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.

Overview of role

Project Leads are key members of the Data Science & Modelling team, responsible for the day to day running of client analytics projects and providing support for junior staff and direct reports. You are responsible for everything includinginterpreting the original brief, leading our analytics approach and delivering the key insights from the analytics. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.

3 best things about the job

You’ll be at the cutting edge of the most advance analytics’ in the media industry, seeing the industry improve and change from the very front. You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team! You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.

Measures of success

In three months, you would have:

Been fully immersed in the team’s analytics approaches;developed a good working relationship with your team and clients

In six months, you would have:

Led to completion your first client project end-to-end, with support from junior team members; developed a strong and trusted relationship with your clients

In 12 months, you would have:

Delivered a variety of client projects and taken on increasing ownership of the client relationship and direction of your projects

Responsibilities of the role

Ensure all aspects of a project are delivered on time and within client expectations Oversee and ensure technical excellence within the team Understand marketing strategy and business issues across clients Ensure internal teams are fully aware and trained on Data Science & Modelling Team work and abilities Show ability to identify and deal with client issues before they get out of hand Identify and suggest ways to grow income Be aware of project profitability Ability to delegate up and down, co-ordinating between groups and disciplines Take responsibility for the development of junior team members, with support of Director/Account Lead Forge strong client relationships and ensure our work gets in front of the right stakeholders

What you will need

Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject Experience managing analytics projects preferably of time series econometrics in the media or marketing industry -Market Mix Modelling knowledge is a mustDetailed media and marketing knowledge The ability to convert analysis into real world actionable solutions Strong client facing skills, with the ability to explain complex analysis clearly Experience managing a team of analysts Excellent knowledge of common econometric/statistical packages, Excel, PowerPoint, R or other programming language Experience of other analytical techniques Experience of analytic projects across a range of sectors

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*

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