IWSR is the global authority on beverage alcohol dataand intelligence For over 50 years, IWSR has been trusted by theleaders of global beverage alcohol businesses as an integral partof their strategic planning and decision-making processes. Weuniquely combine our proprietary longitudinal market data, consumerinsights and AI-enhanced data science, with valuable on-the-groundhuman intelligence in 160 markets worldwide, to decipher what isreally happening in the global beverage alcohol market. With accessto our data, clients from across the drinks industry, includingmultinational spirits, beer, and wine businesses; packaging andingredient manufacturers; distributors; and financial institutions,plan their strategies and future investment with a reliable,consistent and complete understanding of the global landscape. RoleOverview: We are seeking a dynamic and experienced ProductMarketing Manager to join our team. This role is pivotal in drivingthe success of our new and existing products through strategicmarketing initiatives. The ideal candidate will have a strongbackground in B2B product marketing, a proven track record oflaunching new products, and the ability to collaborate effectivelywith both commercial and product teams. Key Responsibilities:Product Marketing Strategy & Research: - Collaborate withproduct teams to define product roadmaps and ensure marketreadiness through competitive research and customer insights - Planand manage product marketing campaigns, including digitalmarketing, events, and content marketing - Build strongrelationships with key stakeholders across the organisation toensure alignment and support for product marketing activitiesGo-to-Market (GTM) & Sales Enablement: - Develop and implementGTM strategies, ensuring alignment with sales and product teams,creating sales tools and training to drive adoption PerformanceMeasurement & Continuous Improvement: - Use data and insightsto measure success and refine strategies to improve productperformance and marketing impact Skills & Experience: - Minimumof 5 years of experience in B2B product marketing. - Proven trackrecord of successfully launching new products. - Strongunderstanding of the B2B data and insight industry. - Provencapability of nurturing strong external customer relationships. -Analytical mindset with the ability to interpret data and makedata-driven decisions. - Excellent communication and presentationskills. - Ability to work collaboratively with cross-functionalteams. - Proficiency in marketing automation tools and CRM systems.Benefits: In addition to a competitive salary, IWSR offers -Generous time off: 25 days holiday plus bank holidays and acompany-wide end-of-year break. - Flexible work environment: Hybridworking model with flexible hours. - Comprehensive perks: Annualbonus scheme, pension, regular social events, birthday treats, anda volunteering policy. - Growth opportunities: Lots of learning anddevelopment opportunities