Description
Position at EssenceMediacom
Principal Analyst
Analytics & Insight, London
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At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drivemeaningful change for our people, our clients, our industry and our society. WPP and GroupM have already madeto combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following .
Who are we?
EssenceMediacom’s Analytics & Insight team houses all of the data, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.
Our Analytics & Insight teamis crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.
An integral part of Analytics & Insight is our Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance.We do this using a vast range of analytical techniques which are bespoke for each business question and client.
Our areas of expertise spanmarket mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
Overview of role
Our Data Science & Modelling team are seeking a Principal Analyst to support their Account Lead/Director in the day to day running of the technical aspects of analytics projects. You will be responsible for data processing and take a partial lead in client modelling, analysis and reporting, alongside your more senior team members.
3 best things about the job
You’ll be at the cutting edge of the most advance analytics’ in the media industry. Seeing the industry improve and change from the very front. You’ll be working in a close nit friendly team who are there to support you at every stage of your career. We truly work as a team! You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.
Measures of success
In three months, you would have:
Been fully immersed in the team’s analytics approaches, developed a good working relationship with the Account Team andworked on your first client project
In six months, you would have:
Completed your first client project end-to-end, from Data Processing to Client Presentation with little input from your manager, with support from junior team members
In 12 months, you would have:
Worked across a number of client projects and taken on increasing ownership of different project elements, actively participating in ongoing improvements of processes and workflows
Responsibilities of the role
Support Account Lead/ Director in day to day running of technical aspects of own projects. Be responsible for data processing on own projects and begin to take the lead in client analysis and reporting. Take a major role in a presenting the client presentation, showing confidence and understanding of their business and key concerns. Ensure our analytics are fully integrated across the entire client team in the agency. Coach and develop junior team member(s), where applicable, so they maximise their potential at EssenceMediacom
What you will need
Experience in
Marketing Mix ModellingAn analytical mindset, able to approach issues and challenges from a variety of angles Highly numerate, with strong mathematical acumen Great written communication and presentation skills Ability to prioritise Good knowledge of typical tools and techniques used in marketing analytics Advanced Excel and Power Point user Advanced Eviews or other modelling software Knowledge of programming language (e.g. R, Python) desirable
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.