Our client is a rapidly growing Series B startup specialising in AI data development. Their platform is at the forefront of AI and machine learning, providing cutting-edge solutions that empower businesses to unlock the full potential of their data. They are looking for a dynamic and results-driven Performance Marketing Specialist to join their team in London and play a key role in accelerating their growth.

Role Overview:

As the Performance Marketing Specialist, you will be responsible for driving user acquisition, engagement, and retention across multiple digital channels. You will create, implement, and optimise data-driven marketing strategies to maximise ROI and support the company’s ambitious growth targets. This role requires a combination of analytical skills, creativity, and a deep understanding of performance marketing in a fast-paced, AI-focused environment.

Key Responsibilities:

• Develop and execute performance marketing campaigns across various digital channels, including PPC, social media, display, and content marketing.
• Monitor and analyse campaign performance, providing actionable insights and recommendations to optimise ROI and drive growth.
• Manage the marketing budget, ensuring efficient allocation of resources across channels to meet acquisition and retention targets.
• Collaborate with cross-functional teams, including Product, Data Science, and Sales, to align marketing strategies with overall business objectives.
• Conduct A/B testing and experiment with new marketing tactics to continually improve campaign performance.
• Utilize analytics tools to track, report, and present key metrics, including CPA, CPL, LTV, and ROI.
• Stay current with industry trends and emerging digital marketing strategies, particularly in the AI and data development space.

Requirements:

• Proven experience in performance marketing, preferably in a SaaS or AI/tech-focused environment.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Hands-on experience with digital marketing tools and platforms, including Google Ads, Facebook Ads, LinkedIn, and analytics tools such as Google Analytics.
• Demonstrated success in managing and optimizing multi-channel marketing campaigns.
• Excellent communication and collaboration skills, with a proactive and results-oriented mindset.
• Knowledge of AI, machine learning, or data development platforms is a plus.
• Bachelor's degree in Marketing, Business, or a related field.

What Our Client Offers:

• Competitive salary and performance-based bonuses.
• Flexible working environment with opportunities for remote work.
• The chance to work with a talented and passionate team in a fast-growing startup.
• Opportunities for professional growth and career advancement.
• A vibrant and inclusive company culture.