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Marketing Analyst

AMEX
London
7 months ago
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Data Scientist | Edtech | £60k to £70k | Global Business

Senior Data Scientist - Consumer Behaviour - exciting ‘scale up’ proposition

Who We Are:

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

 

What you will do

  • You will be responsible for a portfolio of  digital channels (e.g: Google, Meta, Pinterest, Apple) that drive visit and monetary value to our multi billion dollar business 
  • In doing so, you will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit
  • You will operate our world class tools to further build out campaigns, adjust performance on platforms such as Google Ads, Microsoft Bing Ads, Meta ads,  Pinterest Ads, Apple Search Ads
  • You will leverage technology to enhance business goals; identify areas for improvement and drive implementation
  • Collaborate with Ad Tech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight
  • You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems
  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI (Return on Investment)

What You Need

  • At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business
  • You have gained professional experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis 
  • Experience with performance marketing (shopping, text, social media, display, app install ads) is a big plus
  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
  • Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
  • A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
  • Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
  • Excellent written and oral communication skills in English 

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at .

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