Head of Brand Engagement

dunnhumbyis the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission:to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumbypowers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies and planning processes.

What you’ll be working on

We’re looking for aHead of Brand Engagementfor our Tesco Retail Media UK team to our value propositions towards brand advertisers. In this role, you own the proposition strategy for brand advertising, which cuts across all potentially relevant omnichannel ad products. You identify strengths, weaknesses, gaps in the current suite of products. You work with retail and product teams to assemble a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated and substantiated. You are externally aware, taking input from client’s and agencies’ latest brand advertising approaches as well as from any platform that competes for brand budgets. You drive an agenda of Proposition-led Growth, both in terms of revenue and the ROI for our clients.

What we expect from you

For this role, we have identified preliminary goals of:

• Develop a map of the propositional space, from products and experiences to measurement, that we need to fill over time, projecting the revenue opportunities of individual items. Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.
• For the products relevant for brand advertising, drive a joint strategy and product roadmap, own the commercial requirements and competitive considerations in this process, enrol internal stakeholders in a vision for a brand advertising proposition, track the progress of filling in the propositional space over time.
• Working with our Head of Measurement, develop plans to prove the effectiveness of our omnichannel offering to drive brand goals, unlocking brand budgets for digital and in-store ad products.
• Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilising the full breadth of Tesco Retail Media and Tesco plc capabilities.
• Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships
• Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.

Necessary qualifications:

• Background in CPG brand marketing or the strategic planning of media and advertising.
• In-depth experience in the digital advertising and retail media environment.

What You Can Expect From Us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. Everyone’s invited.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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