Digital Marketing Executive (CRO)

Charing Cross
3 weeks ago
Create job alert

About The Role
Team – Direct Acquisition - Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 
What this role is all about:
Join our dynamic Direct Acquisition team in London, where you'll spearhead innovative A/B and multivariate testing on the Vitality site! Your mission: to supercharge sales and elevate customer lifetime value, making a tangible impact on our growth and success.
Key Actions

Plan, execute and analyse A/B and multi-variate tests on the Vitality website and app
Use both qualitative and quantitative data to formulate test hypothesis
Be accountable for test results and present them to senior business stakeholders
Maintain and optimise the campaign pages, ensuring they are compliant and up to date
Collaborate closely with other marketing teams, digital product, data science and sales colleagues
Manage your time well, and prioritise the most important components, pages and features to test
Research across multiple industries to understand how other brands are testing
Own your test roadmap
Keep up to date with the latest digital marketing and testing tools
What do you need to thrive?

Demonstrable experimentation success in a prior role – improving conversion and revenue
Working knowledge of Google Analytics
Worked with an enterprise web content management system
Solid understanding of digital marketing tracking and measurement
Microsoft Excel skills – formula / pivot tables / building simple models / dashboards
So, what’s in it for you?

Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salaryThese are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About The Company
We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
 
Ready to find out if we’re the right fit for you? We can’t wait.
 
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible

Related Jobs

View all jobs

Product Director - Digital Health

Senior Data Science Director, London

Paid Search Lead

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Senior Product Manager - AI, ML & Data Science

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Portfolio Projects That Get You Hired for AI Jobs (With Real GitHub Examples)

In the fast-evolving world of artificial intelligence (AI), an impressive portfolio of projects can act as your passport to landing a sought-after role. Even if you’ve aced interviews in the past, employers in AI and machine learning (ML) are increasingly asking candidates to demonstrate hands-on experience through the projects they’ve built and shared online. This is because practical ability often speaks volumes about your suitability for a role—far more than any exam or certification alone could. In this article, we’ll explore how to build an outstanding AI portfolio that catches the eye of recruiters and hiring managers, including: Why an AI portfolio is crucial for job seekers. How to choose AI projects that align with your target roles. Specific project ideas and real GitHub examples to help you stand out. Best practices for showcasing your work, from writing clear READMEs to using Jupyter notebooks effectively. Tips on structuring your GitHub so that employers can instantly see your value. Moreover, we’ll discuss how you can use your portfolio to connect with top employers in AI, with a handy link to our CV-upload page on Artificial Intelligence Jobs for when you’re ready to apply. By the end, you’ll have a clear roadmap to building a portfolio that will help secure interviews—and the AI job—of your dreams.

AI Job Interview Warm‑Up: 30 Real Coding & System‑Design Questions

In today's competitive AI job market, nailing a technical interview can be the difference between landing your dream role and getting lost in the crowd. Whether you're looking to break into machine learning, deep learning, NLP (Natural Language Processing), or data science, your problem-solving skills and system design expertise are certain to be put to the test. AI‑related job interviews typically involve a range of coding challenges, algorithmic puzzles, and system design questions. You’ll often be asked to delve into the principles of machine learning pipelines, discuss how to optimise large-scale systems, and demonstrate your coding proficiency in languages like Python, C++, or Java. Adequate preparation not only boosts your confidence but also reduces the likelihood of fumbling through unfamiliar territory. If you’re actively seeking positions at major tech companies or innovative AI start-ups, then check out www.artificialintelligencejobs.co.uk for some of the latest vacancies in the UK. Meanwhile, this blog post will guide you through 30 real coding & system-design questions you’re likely to encounter during your AI job interview. This list is designed to help you practise, anticipate typical question patterns, and stay ahead of the competition. By reading through each question and thinking about the possible approaches, you’ll sharpen your problem-solving skills, time management, and critical thinking. Each question covers fundamental concepts that employers regularly test, ensuring you’re well-equipped for success. Let’s dive right in.

Negotiating Your AI Job Offer: Equity, Bonuses & Perks Explained

Artificial intelligence (AI) has proven itself to be one of the most transformative forces in today’s business world. From smart chatbots in customer service to predictive analytics in finance, AI technologies are reshaping how organisations operate and innovate. As the demand for AI professionals grows, so does the complexity of compensation packages. If you’re a mid‑senior AI professional, you’ve likely seen job offers that include far more than just a base salary—think equity, bonuses, and a range of perks designed to entice you into joining or staying with a company. For many, the focus remains squarely on salary. While that’s understandable—after all, your monthly take‑home pay is what covers day-to-day expenses—limiting your negotiations to salary alone can leave considerable value on the table. From stock options in ambitious startups to sign‑on bonuses that ‘buy you out’ of your current contract, modern AI job offers often include elements that can significantly boost your long-term wealth and job satisfaction. This article aims to shed light on the full scope of AI compensation—specifically focusing on how equity, bonuses, and perks can enhance (or sometimes detract from) the overall value of your package. We’ll delve into how these elements work in practice, what to watch out for, and how to navigate the negotiation process effectively. Our goal is to provide mid‑senior AI professionals with the insights and tools to land a holistic compensation deal that accurately reflects their technical expertise, leadership potential, and strategic importance in this fast-moving field. Whether you’re eyeing a leadership role in machine learning at an established tech giant, or you’re considering a pioneering position at a disruptive AI startup, the knowledge in this guide will help you weigh the merits of base salary alongside the potential riches—and risks—of equity, bonuses, and other benefits. By the end, you’ll have a clearer sense of how to align your compensation with both your immediate lifestyle needs and long-term career aspirations.