Digital Marketing Executive (CRO)

About The Role
Team – Direct Acquisition - Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 
What this role is all about:
Join our dynamic Direct Acquisition team in London, where you'll spearhead innovative A/B and multivariate testing on the Vitality site! Your mission: to supercharge sales and elevate customer lifetime value, making a tangible impact on our growth and success.
Key Actions

Plan, execute and analyse A/B and multi-variate tests on the Vitality website and app
Use both qualitative and quantitative data to formulate test hypothesis
Be accountable for test results and present them to senior business stakeholders
Maintain and optimise the campaign pages, ensuring they are compliant and up to date
Collaborate closely with other marketing teams, digital product, data science and sales colleagues
Manage your time well, and prioritise the most important components, pages and features to test
Research across multiple industries to understand how other brands are testing
Own your test roadmap
Keep up to date with the latest digital marketing and testing tools
What do you need to thrive?

Demonstrable experimentation success in a prior role – improving conversion and revenue
Working knowledge of Google Analytics
Worked with an enterprise web content management system
Solid understanding of digital marketing tracking and measurement
Microsoft Excel skills – formula / pivot tables / building simple models / dashboards
So, what’s in it for you?

Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salaryThese are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About The Company
We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
 
Ready to find out if we’re the right fit for you? We can’t wait.
 
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible