Data Analytics Manager

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

ROLE PROFILE

FUNCTION:D&A

SUB FUNCTION:Activation D&A - AME

CITY & COUNTRY:London

ROLE SUMMARY

What are the key objectives and expectations from this role?

The role of D&A Activation Senior Manager is to be the Data & analytics partner for the DRBU as part of the global D&A Organization. The role will be accountable to activate key D&A capabilities in the market ensuring alignments across DRBU and regions. This includes identifying demand from the region, work with global D&A product teams to productize the demand and then implement the product in the respective DRBU.

What is the direct impact of this role on the team or organization?

In this role, you are encouraged to build lasting relationships with partners across different DRBUs and help the markets to tackle problems using D&A solutions and generate value from deployed products. Activation team is also responsible for product feedback to support product team in life-cycle management.

Reports to

Regional Head of D&A - AME

Number of Direct Reports

N/A

Core Relationships

Internal–D&A Function, DBS Markets, Etc.

External- Vendor

Geographic Scope

DRBU

Travel Required

0 - 2 per Year

ACCOUNTABILITIES

Act as the main contact person for all data and analytics initiatives in the respective Market(s). Build long lasting relationship with key collaborators across Market and Global teams based on trust and quality of service. Lead E2E deployment of products/projects within Markets & supervising progress making sure requirements are defined in right level of detail and scope. Consolidate & help classify Data & Analytics demands and follow through the demand management process. Lead requirement gathering for approved demands and develop business requirement documents. Engage & handle global collaborators with the skill to translate business problems into D&A asks and D&A outcomes to business solutions. Participate in cross departmental meetings and translate business sentiments and challenge areas into analytical road maps that proactively supports the business with data-driven decision-making. Lead adoption of D&A solutions within the Market(s) by defining the right usage key performance indicators & deliver feedback to run product life cycle. Be the change agent and driving force to deliver outstanding solutions that provides driven edge for BAT. Follow agreed processes to deliver outcomes efficiently with a continuous improvement attitude. Embody the – D&A culture and ways of working and strive to constantly work towards creating a better D&A brand within the company. Lead & mentor team members to help them ramp-up into the organization.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required \ Education / Qualifications / Certifications Required

Educational qualifications: Graduate in Computer Science/ Statistics / Economics / Analytics / Management or related. + 8 years hands on experience in data & analytics, experience in CPG companies is preferred. + 5 years of experience in leading & engaging global partners independently. + 2 years in project management with good understanding of agile project management principles. + 5 years of experience working on projects leveraging data, insights and analytics, preferably in a retail, brand manufacturing or consumer-facing company, or as a consultant servicing clients in this space + 1-2 years of experience leading a team or mentoring analysts Strong project management and team leadership skills and ability to work with global teams. Strong communication skills with the ability to articulate ideas & solutions is an absolute must. Business acumen and the ability to understand and translate business needs into analytical projects. Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically Ability to work with IT and Data Engineering teams to help embed analytic outputs in business processes. Advanced MS Office would be necessary. Drives innovation & knowledge sharing Intellectually curious, with a curiosity about data science, Machine Learning and AI can be used to derive business value

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.Come bring your difference!

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