SEO Manager
Lead organic search strategy across multiple domains while pioneering a new Generative Engine Optimisation (GEO) function focused on AI-driven platforms like ChatGPT, Gemini, and Perplexity. Drive traffic and revenue through technical SEO, content optimisation, and structured data, working closely with engineering, content, and digital teams. Develop and test AI-optimised content formats and build performance dashboards using GA4 and Search Console to shape the future of digital discovery.