GTM Methodology Lead

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

The Role…

We are seeking a highly experienced GTM Methodology Lead to own the global rollout, adoption, and scale of our core revenue methodologies, including MEDDPICC and Command of the Message (CoM), across Sales and Post-Sales at Synthesia.

This is a high-impact, strategic role responsible for embedding a shared revenue language across our global GTM organization. You will drive consistent, high-quality execution across the entire customer lifecycle by institutionalizing best-in-class qualification, discovery, deal strategy, inspection, and value communication practices.

You will partner closely with Revenue Leadership, Enablement, Sales, Customer Success, RevOps, and Product Marketing to drive behavioral change and operational rigor — ultimately accelerating revenue growth and forecast accuracy.

This role is ideal for someone who thrives at the intersection of strategy, systems, and change management within a high-growth B2B SaaS environment.

Key Responsibilities

Methodology Ownership & Strategy

• Own the vision, strategy, and roadmap for MEDDPICC and Command of the Message adoption across global revenue teams.

• Develop and institutionalize a shared GTM language tailored specifically to Synthesia — aligning Sales, Post-Sales, and leadership around common definitions, inspection standards, and execution expectations.

• Define clear success metrics tied to pipeline quality, win rates, deal velocity, expansion, and forecast accuracy.

• Act as the internal authority on revenue methodology best practices.

Global Rollout & Enablement

• Design and deliver scalable training programs, workshops, and coaching sessions for both new hires and tenured team members across Sales and Post-Sales.

• Lead global rollouts across regions and segments, ensuring consistent execution standards.

• Develop certification frameworks and reinforcement programs to drive long-term behavioral adoption.

• Partner with the broader enablement team to embed MEDDPICC and Command of the Message into all onboarding and ongoing enablement initiatives.

Reinforcement & Operationalization

• Partner with RevOps to embed MEDDPICC and CoM into CRM workflows, deal reviews, QBRs, forecasting processes, and account planning.

• Standardize inspection frameworks and coaching guides for frontline managers.

• Ensure methodology principles extend beyond new logo acquisition into renewals, expansions, and strategic account growth.

• Drive consistency in deal strategy and inspection across the revenue organization.

Cross-Functional Alignment

• Collaborate with Product Marketing to align messaging, positioning, and value narratives with Command of the Message principles.

• Align with Customer Success leadership to embed qualification and value frameworks into post-sale motions.

• Act as a trusted advisor to senior revenue leaders on methodology adherence, performance impact, and revenue quality.

Measurement & Continuous Improvement

• Establish KPIs and dashboards to measure adoption, quality, and effectiveness.

• Conduct regular audits of deal quality and methodology application.

• Continuously refine training content, reinforcement strategies, and coaching programs based on performance insights.

• Drive ongoing iteration as the business scales.

About You…

• 6–8+ years in revenue enablement, sales leadership, or GTM strategy roles within high-growth B2B SaaS organizations.

• Deep, hands-on expertise in MEDDPICC and Command of the Message, with proven experience leading enterprise-scale rollouts.

• Demonstrated success improving win rates, deal velocity, expansion performance, and forecast accuracy.

• Experience building and scaling a shared revenue language across cross-functional GTM teams.

• Proven ability to embed methodologies into CRM systems, operating rhythms, and inspection frameworks.

• Strong executive presence with the ability to influence senior stakeholders.

• Exceptional facilitation, coaching, and change management skills.

• Data-driven mindset with the ability to translate insights into actionable enablement strategies.