The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.They’re fact-finders.They’re builders.They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.As a Senior Product Manager at Flo, you’ll lead the strategy of the Engagement Tech stack to drive the strategic direction and roadmap for: our proprietary marketing automation solution, enabling us to deliver innovative personalised experiences to our customers through communication channels. the ML powered relevancy of content to users both through the marketing automation solution and in-app. In this pivotal role, you’ll be responsible for defining the strategy, prioritising features, and delivering solutions that enable our stakeholders to execute highly effective marketing campaigns across multiple channels, ensuring that our users’ product experiences are tailored towards their needs. You will also be developing our strategy to provide more relevant content to users across touchpoints both in-app and through comms channels. This is a highly strategic position at Flo, offering you the opportunity to make a significant impact and implement advanced methodologies to drive substantial growth for the company.Your ExperienceMust have:Seasoned (usually 7+ years) Product Manager working with agile methodologies  Experience working with ML engineers, tackling complex machine learning challenges Experience working with marketing automation/Customer Comms (Email, push, In App Messaging), and/or in customer personalisation Strong technical background and understanding of marketing automation and ML concepts, processes, and technologies. Excellent problem-solving, analytical, and strategic thinking skills. Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences. Ability to work collaboratively with cross-functional teams and stakeholders, managing tradeoffs and prioritising initiatives Comfortable thriving in a fast-paced, dynamic environment, managing shifting priorities and balancing competing demands.Nice to have:Experience working in health tech Experience working in a large scale B2C subscription app first business Experience in personalisation of onsite/in-app content to customers Experience leading teams to build internal solutions in the marketing automation space Experience working across multiple markets and multiple highly regulated sectorsWhat you'll be doingYou'll be responsible for:Leading Flo’s marketing automation strategy and roadmap to develop our suite of email, push and in app messaging platform to ensure our marketing team’s comms are delivering value to our users and driving product growth and retention Delivering personalisation of content within comms as well as in-app to provide  Collaborate closely with cross-functional teams, including engineering, marketing, and marketing operations to gather insights, prioritise requirements, and drive product development efforts. Serve as a thought leader and subject matter expert in marketing automation and personalisation, staying up-to-date with the latest trends, technologies, and best practices in the industry. Monitor product performance metrics, gather customer feedback, and make data-driven decisions to drive continuous improvement and optimization. Represent the product, effectively communicating product vision, strategy, and value proposition to internal stakeholders.. #LI-JC1 #LI-HybridSalary Range: Lithuania - Starting from €7200 gross per month.UK - Starting from £105,000 per year.

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

A flexible working environment with the opportunity to come into the office and work from home Company equity grants through Flo’s Employee Share Option Plan (ESOP) Paid holiday and sick leave  Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations - an opportunity to work abroad for two months a year Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents Career growth, progression, and learning development resources Annual salary reviews Unlimited free premium Flo subscriptions A whole host of other benefits (health/pension/social schemes)