About the Role:

OmniGov’s Communication’s Intelligence team are searching for a Data Analyst to join the team and help provide best in class data analysis and marketing effectiveness solutions for Omnigov, private sector clients and media agencies within OMG. Uniquely in OmniGOV, the strategic analytics team within the wider communications intelligence group runs consultancy and MMM projects with commercial clients, as well as delivering cross-government campaign analysis to OmniGOV and HM Government.

As a Data Analyst, you will play a crucial role in our ongoing quest for understanding and insights. You’ll contribute to building and maintaining our essential Government benchmark database and knowledge system. Your responsibilities will include sophisticated data analysis, methodology evolution, and generating reports for key categories and brands. Additionally, you’ll create visualisations and automate processes related to Government files and databases.

The role is varied, interesting and provides excellent opportunities to work with a wide range of people, techniques and solutions, within OmniGOV and the wider agency group.

The Communications Intelligence team are a team of 16 people based in Omnicom’s impressive offices in Bankside. We are passionate about data, all types of analysis but especially strategic analysis and leading the provision of marketing effectiveness solutions for all our stakeholders.

Role Requirements:

Government Benchmark Database Maintenance:

• Collaborate with a Manager to add new data to the Government benchmark databases managed by Omnigov and the Benchmarking team.
• Quality checks and data loading using tools like R, Python, and Power BI.

Support the wider Communications Intelligence Team:

• Support and mentor Junior Analysts to ensure high-quality work and a commitment to growth and development.
• Engage in the wider Communications Intelligence Strategic goals to drive higher quality work for our clients.
• Feed into our wider vision and strategy as a team.

Agency Relationships:

• Support and coach Junior Data Analysts.
• Cultivate day-to-day relationships with users of the knowledge system within agencies and OmniGOV’s Government databases.
• Provide excellent service levels to agencies working with analysts and managers.

Client Relationships:

• Support the team in consultancy engagements with Government clients.
• Update and build comprehensive datasets for agency pitch analysis from the knowledge database content.
• Deliver high-quality visualisations and effectively communicate data insights to agency clients.
• Use advanced analytical approaches to analyse data to establish norms and averages, interpreting findings.

Skills Required:

• Experience in a Marketing Analytics role (MMM or similar).
• Understanding of the role of media.
• Experience in developing analytic models.
• Coding proficiency (R or Python preference).
• Expertise in Excel.
• Interested in Government marketing and media.
• Strong attention to detail.
• Good written and communication skills.
• Highly organised & Strong critical thinking.
• Willingness to Learn, energetic, determined, proactive and curious.

Nice to haves:

• English and maths GCSEs at grade C (4) or above or equivalents.
• Degree in an analytical subject 2:1 Or higher.

About the Agency:

OmniGov is a specialist division created to handle UK Government media buying, the largest advertiser in the UK, and a top 10 UK agency in its own right, handling over 80 very different government departments. We were originally awarded the four year contract in 2018 and late 2021 we became the first agency ever to retain the business for the next 4 years.

Our ambition is to be the best Government Media Buying service in the world, intelligently using media to deliver public services. In doing so we want to lead the industry in the UK and be one of the best places to work and learn in the media sector. In fact, we have been Campaign’s Agency Team of the Year for the last 3 years.

Our team of c.150 people are passionate about delivering better outcomes for the public sector. Why? This is taxpayers’ money we are dealing with, and the outcomes of these campaigns really do matter. Effectiveness is the driving factor. You will work on campaigns that can represent the most profoundly challenging issues in our society aiming to help, improve or save lives. At other times they simply aim to inform the public. But at all times they matter. To people across the UK and beyond, to us, our families and our own communities.

We are organised across different client hubs themed by government priority nationally, regionally and internationally.

Our core teams and expertise encompass Account Management, Effectiveness & Evaluation, Implementation Planning and Media Activation across all channels. We also have specialist services such as Strategic partnerships, Innovation, Behavioural Planning, Communications Intelligence including Data Engineering, Reporting/Visualisation, Data Science, Strategic Analytics, Brand Safety and Data Ethics.

OmniGOV draws from the best of Omnicom Group UK and sits as a unit within MG OMD, Campaigns Media Agency of the year 2021 and 2024, the largest agency within OMG UK and the most awarded media agency ever for IPA Effectiveness.

Working for OmniGOV is different to other jobs in the media agency sector. Working with government can be challenging, dynamic and demands the highest standards, but above all it is important work and rewarding. We believe there is no better place to learn and grow in the industry.

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