Senior Marketing Scientist IC2

We are looking for a highly analytical and innovative Senior Marketing Scientist to join our Marketing Science team. Our team focuses on developing and implementing channel agnostic measurement frameworks to assess what drives growth at Wise and what we can do to accelerate this. 

In this high impact role you will contribute to projects that integrate best in class marketing mix models attribution and incrementality testing to deliver actionable insights that drive marketing effectiveness across all channels.

Heres how youll be contributing:

• Enhance and implement measurement frameworks that assess full funnel marketing performance across all channels to ensure data driven strategies to accelerate growth. Some examples on how you will do this are:

• Design implement and analyse incrementality tests to measure the true impact of marketing activity across the funnel. Youll help marketing understand the true impact of ATL activities such as TV OOH/DOOH and radio as well as direct response activities such as Facebook campaigns.

• Collaborate with Data Science providing your input on how to improve our marketing mix models.

• Provide recommendations to help marketing teams optimise and maximise their strategies.

• Build data models for our measurement infrastructure.

Additionally you will:

• Contribute to OKR definition;

• Analyse large datasets identity patterns and build insights from them;

• Create data visualisations to communicate insights to stakeholders providing actionable recommendations.

• In this end to end role you will work closely with crossfunctional teams including marketing data science analytics finance and engineering to deliver on your projects. 

• This role will give you the opportunity to:

• Be part of our mission to make money without borders!

• Play a key role in contributing to the growth of the company by enhancing the effectiveness of marketing efforts.

• Collaborate with diverse teams such as marketing analytics data science finance and engineering.

Qualifications:

• Strong background in statistics and marketing.

• Experience in a similar marketing science / data science role.

• Experience designing quasiexperiments and implementing causal inference methodologies.

• Experience building or working with attribution models and marketing mix models.

• Strong analytical and problemsolving skills.

• Ability to tell a story with data and provide actionable insights.

• Advanced SQL and Python/R skills and can work with complex data models.

• Experience with data visualisation tools (Looker Superset etc.).

•  

• Work with an extensive dataset of over 16 million customers.

• Work with cuttingedge methodologies and a modern data stack including dbt and Looker.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime

Key Skills
Laboratory Experience,Mammalian Cell Culture,Biochemistry,Assays,Protein Purification,Research Experience,Next Generation Sequencing,Research & Development,cGMP,Cell Culture,Molecular Biology,Flow Cytometry
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