Senior Analyst (Market Mix Modelling)

Description

Position at EssenceMediacom

Senior Analyst (Modelling), Data Science and Modelling

UK Analytics & Insight team

At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drivemeaningful change for our people, our clients, our industry and our society. WPP and GroupM have already madeto combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Who are we?

EssenceMediacom’s Analytics & Insight team houses all of the analytics, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.

Our Analytics & Insight team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.

An integral part of our Analytics & Insight team is our Data Science & Modelling team. The team’s areas of expertise spanmarketing mix modelling,budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable.

Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.

The Data Science and Modelling team is structured into three specialist areas, across which all projects are delivered. Projects are led by the client team who specialise in exceptional client relationships, understanding client business needs and ensuring analytic projects are delivered that make a real world difference to our client’s businesses. The Data team are crucial for ensuring the data required for our analytics is collected, processed and maintained to industry leading standards, ensuring we have the best possible data to inform the modelling and deliver insights that make a real difference. The Modelling team are the technical experts with regards MMM and other analytical methods that are not only statistically robust but intuitive, effective and efficient. Each of the teams work seamlessly together to provide our clients with marketing leading and insight led analytical outputs.

Overview of role

We’re looking for a Senior Analyst to join our Data Science and Modelling team and help deliver marketing analytics projects for some of our UK and global clients. As the Senior Analyst in the modelling team you will focus on the modelling aspects of econometric projects. You will have the opportunity to work closely with colleagues in the Data and Client teams, and various account groups within the agency, helping to action our findings.

3 best things about the job

You’ll be part of the modelling specialism within the Data Science and Modelling team, a team of 50+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients. You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business. You will benefit from our extensive training programme, covering the range of analytical tools and techniques.

Measures of success

In three months, you would have:

Been fully immersed in the team’s analytics approaches, developed a good working relationship with team members and started work on your first client modelling project

In six months, you would have:

Been a key member of the team completing the modelling aspects of a client project, gaining experience of typical modelling approaches within MMM

In 12 months, you would have:

Taken on increasing ownership of the modelling for your projects, actively participating in ongoing improvements of processes and workflows

Responsibilities of the role

Support senior team members in day to day running of technical aspects of own projects Be responsible for modelling on own projects Build or update econometric models and suggest insights from model results Provide insights to be used in the final client presentation Play an active role in project meetings, following discussion, taking notes/actions and contributing where relevant Provide basic guidance for Analysts in the team

What you will need

An analytical mindset, able to approach issues and challenges from a variety of angles Highly numerate, with strong mathematical acumen Great communication skills Ability to prioritise Experience inMarket Mix ModellingGood knowledge of typical tools and techniques used in marketing analytics Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject Advanced Eviews or other statistical software package user Knowledge of programming language (e.g. R, Python)

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.