Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
We’re looking for a Research Director who can make strategic research decisions with minimal input from superiors and someone who demonstrates an ability to plan, prioritise and execute these decisions both independently and with others.
The Research Director will be continuously thinking strategically about, and working on, new business, in terms of growing existing clients’ scope, as well as developing new leads. This will entail understanding and interpreting client research briefs and putting forward well-thought-out and eloquent proposals that can be presented at a senior level with confidence.
You will be expected to actively work with other specialisms (Data Science & Strategy), to understand and present data as effectively and insightfully as possible, leveraging our combined skillsets.
Alongside client briefs, we have a range of thought leadership projects, including development whitepapers, reports, which will be published & marketed externally.
Responsibilities
- Proactively suggest research projects that further the thought leadership agenda.
- Manage and use Touchpoints (the world’s largest Paid, Owned, Earned norms database), in terms of pitching, field research, and strategy recommendations based on results in combination with the strategy team.
- Liaise effectively and professionally with senior-level clients, as an “overseer” on smaller projects and as the main day-to-day contact on key clients.
- Identify, compile, and deliver key findings and research insight presentations to clients in a professional and knowledgeable manner.
- Work closely with the Head of Strategy in the development of new business and closely support them during the scoping of top-level research proposals.
- Challenge client briefs and recommend appropriate methodologies to meet research objectives, and constantly think of ways in which client delivery can be enhanced and made more efficient.
- Cost out small, medium, and large-scale projects, with minimal guidance from the Head of Strategy.
Qualifications
Previous experience in:
- International Quantitative/Qualitative research
- Experience leading research teams
- Excellent communication skills
Platforms – Advanced Understanding and User Experience Required.
- GWI
- TGI
- Statista
- Nielsen
- Mintel
- WARC
- YouGov / Brand Index
- IPSOS
- TELMAR
- SimilarWeb
Additional Information
Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-HM1
#J-18808-Ljbffr
