Reporting and Analytics ManagerContract Rate: up to £825 per dayLocation: London (hybrid 3 days per week in office)Are you passionate about leveraging Machine Learning within analytics to drive commercial decisions? We're seeking an experienced analytics professional who can bridge the gap between ML systems and business insights in a dynamic B2C environment.About the RoleThis is a unique opportunity for someone who wants to work in the insights space while gaining hands-on experience improving ML systems. You'll thrive in our flat structure where your technical expertise will both influence and be amplified by those around you.Key ResponsibilitiesLead the end-to-end measurement strategy for customer contact initiatives, ensuring clear commercial impactDrive continuous improvement through data analysis and experimentationWork closely with stakeholders to demonstrate valueGuide decision-makers in becoming more data and ML-drivenCollaborate with engineering teams to define requirements for metric creation and reportingCraft compelling data stories using accessible language and impactful visualizationsRequired Skills & ExperienceTechnical ExpertiseProficiency in Python, R, SQL, and other coding languagesStrong foundation in mathematical principlesExperience with A/B testing, statistical significance, and hypothesis testingProven track record in campaign performance measurement and KPI scoringUnderstanding of segmentation techniquesDigital & Business AcumenComprehensive knowledge of Digital ecosystem integration (Search, Content, Websites, CRM, Channels & Platforms)Commercial awareness and ability to align analytics with business objectivesExperience working in Agile environmentsCustomer-centric mindsetLeadership & CommunicationOutstanding communication and presentation skillsAbility to explain complex technical concepts to non-technical audiencesStrong problem-solving and critical thinking capabilitiesCollaborative approach and team-player mentalityWhat Sets You ApartWe're looking for someone who:Is comfortable rolling up their sleeves and diving into codeCan translate data insights into actionable business recommendationsThrives in a collaborative, fast-paced environmentHas a passion for continuous learning and knowledge sharingThis is an excellent opportunity for a senior analytics professional who wants to make a significant impact at the intersection of ML and business strategy while working with cutting-edge technologies and practices.