Product Marketing Manager

Product Marketing Manager

Location: UK, London, Brock Street (3 days onsite)
Length: 12 months
Rate: £46.63 p/h (Inside IR35)
Hours: 9am-6pm

Overview:
We are hiring an experienced paid media expert to join the Global Media Team as part of the International Media Strategy team based in London. The team is responsible for media strategy, planning, and execution stewardship of Corporate Marketing campaigns.


In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners.


We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment.

Responsibilities:

• Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes
• Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization
• Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agencies, and Global Media teams to develop fully integrated work
• Analyse campaign performance against KPIs and develop takeaways and recommendations for campaign optimization and reporting

Top 3 must-have skills:

• Experience with paid media strategy & planning
• Experience with multi-channel scaled investment campaigns
• Experience working in fast-paced pace ambiguous environments

A typical day in the role:

• Public affairs marketing is fast and furious, briefs can be at different stages
• High volume of campaign work
• Supporting connecting with other work from internal sources
• Campaign and planning execution
• Leaning into projects that require strategy deliverables working with agencies on tatkal plans and providing feedback

Minimum Qualifications:

• 8+ years’ experience in media planning, within an agency or a client organization
• Experience working on multiple international markets (EMEA and/or LATAM)
• Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and teams
• Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives
• Experience in planning and executing multi-channel media campaigns and working in data-driven environments
• Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research
• Knowledge and understanding of the trends impacting media, measurement, and analytics

Preferred Qualifications:

• Experience managing a media agency
• Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection
• Experience working in a fast-paced, ambiguous environment
• Experience working with data science/ analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas