Performance Marketing and Analytics Manager

Red Rover Interactive
Newcastle upon Tyne
2 months ago
Applications closed

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Red Rover Interactiveis an exciting new game development studio founded byindustry veteransfrom renowned companies such asFuncom, Lockwood Publishing, Bohemia Interactive, Ubisoft Reflections,and more. We're on a mission to reimagine themultiplayer gaminglandscape, with an emphasis on craftinggroundbreaking survival experiencesthat championplayer agencyanddrama.

The Role:

As thePerformance Marketing and Analytics Manager, you will lead data-driven marketing efforts to drive player acquisition, retention, and monetization. You will play a pivotal role in shaping our marketing strategy, analyzing campaign performance, and optimizing spend to maximize ROI across all digital platforms.

  • Develop, execute, and optimize paid marketing campaigns (e.g., Google Ads, Meta, TikTok, Reddit, and other gaming platforms).
  • Manage budgets effectively to achieve target KPIs for CPM, CPI, and ROAS
  • Build and maintain marketing dashboards to track campaign performance.
  • Analyze user acquisition funnels and player behaviors to uncover actionable insights.
  • Utilize SQL to extract, transform, and analyze data from multiple sources.
  • Leverage Python (preferred) or other scripting languages to automate reports and perform advanced data analysis.
  • Identify new growth opportunities through emerging trends in digital advertising and analytics.
  • Develop and execute A/B testing plans for creatives, targeting, and landing pages.
  • Stay ahead of competitors by analyzing market trends within the Social Sandbox, Multiplayer Survival, and Battle Royale space.
  • Work closely with product teams to align marketing strategies with game updates and monetization strategies.
  • Coordinate with third-party vendors and agencies to amplify campaign reach and effectiveness.

We are looking for someone who:

  • Strong proficiency in SQL for data extraction and analysis.
  • Experience with Python (or other scripting languages) for automation and advanced analytics is a plus.
  • Proficiency in tools like Google Analytics, Steamworks, Tableau, or similar BI platforms.
  • Strong experience with ad platforms such as Meta, Google Ads, and programmatic networks.
  • Expertise in A/B testing, conversion optimization, and LTV/ROAS modeling.
  • Exceptional analytical and problem-solving skills with attention to detail.

In addition, we expect you to have:

  • 3+ years of experience in performance marketing and analytics, preferably in gaming or entertainment.
  • Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field.
  • Passion for gaming and understanding of player psychology, particularly in PvP or survival genres.

How We Work:

We strongly believe that our team and culture are integral to building creative and innovative games, to this ends we prioritize an office-first approach with hybrid home working options. With office locations in Oslo, Norway, and Newcastle, UK, we foster a collaborative and inclusive work environment where each team member's contribution is valued.

The Application Process:

If you know someone on the team, feel free to reach out directly - a personal recommendation speaks volumes. Our hiring process is streamlined to respect your time. Expect an introductory call with our Head of People, followed by a formal interview and skills assessment. In the final interview, you’ll meet the remaining founding members to learn about our vision and strategy.

Are you a trailblazer yearning to make a substantial impact? We’re seeking self-driven professionals who:

  • Flourish in a fast-paced startup environment.
  • Take initiative and drive development forward.
  • Adapt effortlessly to wearing multiple hats.
  • Foster innovation through a fail-fast mindset.

If this resonates with you, we invite you to join the ranks of Red Rover Interactive!

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