Marketing Manager
Virtual Science AI is empowering life science teams to improve patient outcomes.
Virtual Science AI's platforms transform complex scientific data into actionable insights, enabling life science teams to drive change quickly, effectively, and at scale for their business and patients.
We’ve got lots of momentum with our AI-driven integrated insight management and advisory panel solutions being adopted by most top pharma organizations and numerous biotechs.
Headquartered in London and with operations in Europe, North America, Latin America and Asia. Virtual Science AI creates cutting-edge software as a service (SaaS) and Artificial Intelligence (AI) solutions for the life science sector.
This is a great opportunity to join a highly motivated team, passionate about helping life science teams improve patient outcomes through breakthrough insights.
Who are we looking for?
As the Marketing Manager, you will be responsible for developing and executing our marketing strategy to build a life science industry-leading brand.
You will manage marketing activities to deliver on business objectives. Working holistically across departments to achieve results.
Responsibilities:
- Lead the marketing plan to deliver on agreed goals
- Develop and execute the content plan
- Work with business development, client services and product teams to equip with brand consistent materials to be successful
- Share best practices and create content pieces for colleague's to use such as LinkedIn post content and content for email outreaches
- Produce targeted campaigns based on account intel that drive demand with our key accounts to reach, resonate and influence decision-makers
- Clearly communicate Virtual Science AI’s differentiated value proposition
- Build brand trust through marketing activities
- Develop targeted content based on account specifics and audience personals
- Develop and implement organisation communication strategy
- Work with a graphic designer on Virtual Science AI company branding
- Create digital marketing campaigns and content pieces to deliver on strategic marketing objectives
- Ensure a consistent flow of online content
- Manage digital marketing channels across social, the website and email to ensure brand consistency
- Measure and report on KPIs with emphasis on driving brand awareness, familiarity, performance and results
- Monitor Virtual Science AI solution use cases and take action to drive market share
- Monitor competition
- Boundary scan for new technology solutions emerging
- Congress selection and preparation activities
- Integrate offline and online marketing to deliver on business objectives
Requirements:
- Experienced marketer, preferably in a healthcare marketing or medical communications agency, PR agency or a Healthtech background
- B2B marketing experience
- Ambition to build Virtual Science AI into an industry leading brand
- A proven track record of developing and implementing marketing plans
- Digital marketing experience
- Experience with LinkedIn marketing and social content
- Website building and optimisation experience
- Holistic marketing capability
- Excellent communication skills
- Advanced presentation deck and content building skills
- Analytics skill to monitor marketing activities
- Attention to detail
- Project management skills
- Marketing degree or business degree preference
- Fluency in English
Virtual Science AI is committed to building a diverse & inclusive workforce
We are committed to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and/or civil partnerships.
