Lead Analyst – Web/App Analytics

(2 days per week in the office)

A pioneering company in the FinTech sector is searching for aLead Analystto join their dynamic Acquisition & Retention team. This role offers an exciting opportunity to work at the forefront of web and app analytics, shaping strategy and driving data-driven decisions in collaboration with senior leaders and analytics specialists.

About the role:

As a Lead Analyst, you’ll lead web and app analytics projects, turning data into actionable insights and driving innovation. Working with a skilled team of analytics and data science professionals, you’ll embrace complex challenges and contribute to decision-making across multiple business areas, including Marketing, Product, and UX.

You’ll leverage tools such as Google Analytics, SQL (BigQuery, Databricks), Looker Studio, and Tableau to deliver impactful results that enhance business performance.

What you’ll be doing:

• Collaborating with teams to plan and execute A/B tests, defining hypotheses and variations.
• Creating and prioritising analytics backlogs and shaping roadmaps to drive analytics maturity.
• Managing tagging processes and implementations using Google Tag Manager.
• Partnering with product teams to encourage data-driven decision-making.
• Identifying commercial opportunities and recommending enhancements to customer experience and profitability.
• Collaborating with data scientists to interpret models and develop actionable insights.
• Designing and delivering dashboards and bespoke analysis to support storytelling and decision-making.
• Presenting findings and influencing stakeholders across various departments.

What we’re looking for:

• Experience in web and/or app analytics, with knowledge of marketing channels like PPC, Display, SEO, or Email.
• Expertise in A/B and multivariate testing, including hypothesis development and testing (Optimizely preferred).
• Strong understanding of statistical methodologies and data analysis techniques.
• Proficiency with GA4, Google Tag Manager, SQL (BigQuery or Databricks), and visualisation tools like Tableau or Looker Studio.
• A working knowledge of HTML and JavaScript is a bonus.
• Proven ability to lead analytical projects, shape roadmaps, and deliver strategic insights.
• Exceptional communication skills, with the ability to present complex information to diverse audiences.
• A proactive and innovative mindset, passionate about driving differentiation and success.

What’s on offer:

This organisation values inclusivity, innovation, and professional growth. Benefits include:

• A yearly discretionary bonus and annual pay reviews.
• Hybrid working with 2 office days per week and up to 30 “work from anywhere” days per year.
• Employer pension contributions up to 7.5%.
• A £300 WFH budget.
• Enhanced family leave policies, including maternity, paternity, and shared parental leave.
• 25 days of holiday (increasing to 30 days) plus 2 additional “My Time” days.
• Private medical cover, critical illness cover, and dental plans.
• Free gym access.
• Learning and development budget to support growth.
• Electric vehicle and cycle-to-work schemes.
• Regular team socials and company-wide events.

Who should apply?

This is a great opportunity for someone excited to work in a forward-thinking environment. If you don’t tick every box, don’t let that stop you—there’s plenty of room to grow in this role.

The organisation embraces diversity and welcomes applicants from all backgrounds.