As the Head of Marketing atViso you will play a critical role in driving the companys growthin the AI computer vision sector. Your primary focus will bedeveloping and executing marketing strategies to increase demandgeneration optimize the customer acquisition process and growannual recurring revenue (ARR). You ll have the opportunity to leada marketing team shape the brand s message and collaborate closelywith crossfunctionalteams.
Location
Thisrole will be remote based in London(UK).
Applicants must be legallyauthorized to work in the UnitedKingdom.
Responsibilities
Inthis role you ll:
- Developthe overall marketing strategy including branding positioningmessaging to drive demand generation and grow customer acquisitionwith a strong focus on scalingARR.
- Collaboratewith Product Sales and Customer Success teams to ensure alignmentof messaging product updates and campaign goals with businessobjectives and growthtargets.
- Ownthe marketing funnel and lead initiatives to boost lead generationlead quality conversion rates and pipeline velocity with a focus ontargeting midmarket customers in keyregions.
- Elishand strengthen the Viso brand ensuring a clear value propositionthat resonates with keyaudiences.
- Developand implement customer engagement initiatives such as newslettersuser communities and customer advocacyprograms.
DemandGeneration
- Optimizeinbound marketing channels (SEO content marketing paid advertising)to capture highquality leads
- Overseeoutbound marketing strategies including email campaigns LinkedInoutreach and accountbased marketing(ABM)
- Leadthe creation of messaging frameworks and ensure consistent brandingacross allchannels.
- Planand manage Visos participation in industry events trade shows andconferences.
- Createpostsale engagement strategies to support customer retention andenhance upsell/crosssellopportunities.
Leadership
- Leadmentor and grow the marketing team fostering professionaldevelopment andexcellence.
- Manageexternal agencies contractors and partners to supplement internalresources for content creation paid media andmore.
ytics
- ysemarket trends competitive landscape and customer insights to refineand adjust marketingstrategies
- Ownand report on marketing KPIs leveraging tools to track performanceand continuously optimize marketingefforts.
Qualifications
Wevalue diverse experiences and encourage candidates from variousindustries to apply. While the following qualifications will makefor a strong candidate alternative experiences that bring soing newto the table are alsowelcome.
Required
- 8years of B2B marketing experience with at least 3 years in a seniorleadership role preferably in SaaS or complex technologysectors.
- Proventrack record in handson of demand generation lead acquisition andpipelinegrowth.
- Experienceleading and mentoring marketing teams while also being comfortablewith handson.
- Proficiencyin marketing tools and campaign including designing banners editingcontent optimizing campaigns and working within automationplatforms without relying solely on externalresources.
- Deepexperience using CRM marketing automation tools and ytics platformsand the ability to manage design tools for creating visuallyengagingets.
- Strongknowledge of SEO PPC ABM content marketing and inbound/outboundstrategies.
- yticalss to monitor performance generate insights from data and adjuststrategies to optimize ROI inrealtime.
- Pionfor technology and innovation with an ability to communicatecomplex concepts in a clear engagingmanner.
- Adaptableresultsoriented and thrives in a fastpaced handsonenvironment.
WhatWe Offer
Our productViso Suite is the only endtoend infrastructure for computer vision.It empowers enterprises to implement AI vision solutionssignificantly faster and more effectively than everbefore.
viso.aiis backed by the most successful investors who previously backedFacebook Slack Atlian DropBox UiPath Celonis Segment and many more.There are many benefits to working at viso.ai including in additionto competitive pay being part of a small and agile fastgrowingcompany.
- Opportunityto work in a fastpaced innovativeenvironment.
- Competitivecompensationpackage.
- PrivateMedical Insurance (including optical anddental)
- Flexibleworking hours and remote workoptions.
- Professionaldevelopment and career growthopportunities.
Joinus in driving growth and shaping one of the most exciting AIindustries.
We look forward tohearing fromyou!
Proven track record in hands-on of demand generation, leadacquisition, and pipeline growth. Experience leading and mentoringmarketing teams, while also being comfortable with hands-on .Proficiency in marketing tools and campaign , including designingbanners, editing content, optimizing campaigns, and working withinautomation platforms without relying solely on external resources.Deep experience using CRM, marketing automation tools, and yticsplatforms, and the ability to manage design tools for creatingvisually engagingets.
Education
8+years of B2B marketing experience, with at least 3 years in asenior leadership role, preferably in SaaS or complex technologysectors and startups.
