This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Head of CRM & Retention Optimization

Department:Brand & Marketing

Employment Type:Permanent

Location:London

Description

SkyShowtime is looking for a Head of CRM & Retention Optimization to play a pivotal role in elevating our CRM & lifecycle practice, by leveraging your experience with CRM analytics, customer retention and engagement, revenue generating activities and tactical marketing analysis.

The ideal candidate thrives in international, dynamic and a fast-moving environment and is an experienced, bold, multi-faceted and innovative CRM & lifecycle expert with strong communication skills who thinks strategically, analytically, and creatively.

Key Responsibilities

• Leading the SkyShowtime CRM & Retention Optimization team enabling data driven strategy and smart communication, e.g. deep dive analysis and learnings, experimentation and testing, smart automated segmentation and self-service dashboards.
• Leading the EMEA focused initiative for data science requirements and needs.
• Road-mapping & strategising in collaboration with MarTech team, Braze and CRM to define the roadmap for the capabilities and enhancements.
• Stakeholder management and communication planning, working closely with other teams for strategic planning, forecasting and development.
• Digging into the details with engagement, retention, and marketing teams and synthesise findings for executive presentations.

Skills, Knowledge and Expertise

• Experience working with CRM Analytics, lifecycle marketing, digital marketing, and multi-channel programs.
• Proven work experience with Braze, mParticle, Amplitude.
• Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business.
• Strong analytical skills and comfort with Excel, web analytics tools, etc.
• Skilled in digital marketing, including targeting/segmentation, A/B testing, and optimization for conversion and engagement.
• Ability to handle multiple projects and deliver results, working both strategically and tactically.
• Success collaborating and excellent teamwork skills.
• Ambitious, resilient, agile, self-starter.
• High standards of excellence and attention to detail.
• Creative mindset and ability to propose new before asked.
• A passion for delivering and ensuring best-in-class customer experiences and journeys.
• Experience working across multiple markets and cultures (desired).
• Must be fluent in English with excellent written and verbal skills. Additional European language is a plus.

#J-18808-Ljbffr