Your newpany
I have exclusively partnered with a global leading manufacturer and retailer, industry experts in its field. Theirmitment to innovation, quality, and unforgettable experiences has made them a household name in countless countries. I am seeking a highly analytical and detail-oriented Marketing Effectiveness Manager to join the team to analyse thepanies Global Marketing Effectiveness Program that operates in 13 different markets. Your new role The ideal candidate will have extensive experience in data analysis, SQL, and Marketing Mix Modelling (MMM). This role will be instrumental in measuring and enhancing the effectiveness of thepanies’ global marketing strategies through robust data analysis and advanced modelling techniques.
Develop and implement Marketing Mix Models (MMM) to evaluate the effectiveness of marketing activities across various channels and geographies. Analyse large datasets to extract actionable insights and support data-driven decision-making. Use SQL to manage, manipulate, and queryplex databases for in-depth analysis. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and metrics for marketing effectiveness. Present findings and rmendations to senior leadership to inform strategic marketing initiatives. Continuously refine and optimise models to improve accuracy and predictive power. Stay updated with industry trends and best practices in marketing analytics and data science. Utilise Python for advanced data analysis, modelling, and automation tasks as needed.
To be successful you must have:Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field; Master's degree preferred.Proven experience in marketing effectiveness analysis and Marketing Mix Modelling (MMM).Strong proficiency in SQL for data management and analysis.Experience with Python for data analysis and modelling is highly desirable.Excellent analytical skills with the ability to interpretplex data and translate it into actionable insights.Strongmunication skills with the ability to present data-driven rmendations to non-technical stakeholders.Familiarity with data visualisation tools (, Tableau, Power BI) is a plus.Ability to work collaboratively in a fast-paced, global environment.Strong attention to detail and amitment to accuracy. What you’ll get in return
You will receive apetitive salary and flexible hybrid working model. Most importantly you will get the opportunity to be a part of one of the biggest and most remarkable brands in the world, providing international exposure to opportunities which onlye alongside the organisation. Additionally, being a part of a dynamic and inclusive culture where everyone is visible and valued. #4566650 - Zoe Klein