EMEA Demand Generation Contractor

Description

• Ideal start date 1 month before maternity leave:20 August 2024 until 2 November 2025(incl 1 month overlap once Cliona is back)
• Location preference is London - guidance is 50% in the office

• Strongfunctional B2B demand generation expertise,with examples of running end-to-end 360 demand generation campaigns across multiple channels (top/middle/bottom of the funnel strategies incl. channels such as email marketing,

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  Ability tothink and plan strategicallybut also comfortable withrolling up the sleeves and executing, very hands on
• Experience working atstartups and fast paced SaaS/tech companies. Candidates with experience working in larger tech companies such as Salesforce, Meta, Adobe, Box, Hubspot, etc. are also good.
• Strong onmetrics and ROI/data- always looking at data on how to optimise campaigns, and reporting back on what those campaigns are delivering
• Strong experiencepartnering closely with sales(SDRs/BDRs and sales reps and leaders) to land campaigns. Working with them on sales enablement, seller email cadences and call scripts.
• Strong ownership mentality- takes on problems and projects as they see them with a bias for action, as required by the business (no ego, not too good for the work)
• Good experience inrunning webinars: webinar logistics, driving registration, webinar follow ups, recording, etc. (Zoom)
• Strong experience withcopywriting- i.e. marketing emails, reports/guides, case studies, sales emails
  
  
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  Experience withsfdcrequired, and experience with Marketo is preferred.
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  [Preferred] Experience working onstartup/smb audiences- strong understanding of this audience and how to leveragevery scaled tacticsin order to drive leads and pipeline

• Move with urgency and focus:results driven, works quickly, and delivers
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  Be meticulous in your craft:no spelling mistakes or errors, good at copywriting, eye for detail
• Deliver outstanding results:focus on driving great work, ROI/data driven, showcase creativity and new ideas/new thinking in their demand generation campaigns
• Solve problems:bias for action and ability to move quickly and solve issues proactively and creatively
• Curious:always looking for ways to improve or do things better, curious about learning and developing
• Humble
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  Exothermic

• Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for mid-market companies and startups across EMEA in collaboration with global marketers and regional experts
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics
• Land global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts
• Own key business and revenue metrics for mid-market and startup across sales funnel while investigating business health issues such as conversion, lead quality, etc.
• Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimise the demand generation engine
• Look for innovative new ways to reach and engage our users
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  Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe
• Continually optimise for efficiency, scale for growth, and prioritise for focus

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  5+ years relevant experience running scaled demand generation campaigns
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  Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
• Proven track record of landing global campaigns in EMEA markets.
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  Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
• Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills; able to convey complex topics with simplicity.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
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  Strong ability to work cross functionally in a highly matrixed organization.
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  A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

Key Responsibilities

• Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for mid-market companies and startups across EMEA in collaboration with global marketers and regional experts
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics
• Land global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts
• Own key business and revenue metrics for mid-market and startup across sales funnel while investigating business health issues such as conversion, lead quality, etc.
• Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimise the demand generation engine
• Look for innovative new ways to reach and engage our users
• 
  Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe
• Continually optimise for efficiency, scale for growth, and prioritise for focus

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