As a Programmatic Director, you will drive thestrategy, execution, and optimization of our programmaticadvertising initiatives across leading platforms like GoogleDisplay & Video 360 (DV360), Unity, Liftoff, Moloco, Smaato,The Trade Desk, and beyond. Your role will blend technicalexpertise, creative vision, and leadership to deliver impactfulglobal user acquisition and engagement campaigns across web and appplatforms. With a strong focus on innovation, automation, anddata-driven decision-making, you will define scalable bestpractices while leveraging emerging technologies like AI tooptimize results. This position requires a mix of strategicoversight, technical skill, and hands-on campaign management.Requirements 1. Develop and lead the global programmaticadvertising strategy, driving user acquisition, retention, andengagement with a focus on achieving high ROI and long-term growth.2. Champion a culture of innovation, leveraging advancedtechnologies like AI, machine learning, and automation to improvecampaign targeting, creative execution, and optimization. 3. Buildand expand the programmatic advertising roadmap, identifying growthopportunities in untapped markets, platforms, and ad formats. 4.Set and enforce global best practice standards for programmaticadvertising, including frequency capping, remarketing flows, brandsafety, dynamic creative optimization (DCO), and more. 5.Collaborate closely with cross-functional teams, includingmarketing, creative, product, and data teams, to deliver unified,high-impact advertising strategies. 6. Provide strategicleadership, mentoring, and support to a team of direct reports,while fostering collaboration across internal and externalstakeholders. Technical & Creative Expertise: 1. Leverageadvanced analytics tools, AI, and automation to develop smarterbidding strategies. 2. Oversee dynamic creative optimization (DCO),using data and machine learning to tailor messaging and creativesfor different audience segments. 3. Collaborate with creative teamsto push boundaries in programmatic ad formats, includinginteractive ads, playable ads, and video creatives optimized forengagement. 4. Utilize predictive analytics and AI-powered tools toidentify high-value audiences and anticipate market trends. 5.Research and test cutting-edge advertising technologies, such ascontextual targeting, programmatic audio, Connected TV (CTV), anddigital out-of-home (DOOH). Execution & Optimization: 1. Manageand expand the programmatic DSP ecosystem, introducing and testingnew platforms and publisher partnerships to enhance campaign reachand performance. 2. Lead media strategy and buying across openauctions, preferred deals, private marketplaces (PMPs), andprogrammatic guaranteed (PG) deals. 3. Implement and monitorautomation processes to streamline workflows, reduce manualintervention, and increase operational efficiency. Data-DrivenDecision Making: 1. Develop robust data frameworks for audiencesegmentation, predictive modeling, and user behavior analysis todrive personalization and engagement. 2. Ensure rigorous trackingand attribution, integrating data across platforms like GoogleAnalytics, CDPs, and proprietary databases for a 360-degreecampaign view. 3. Monitor industry trends and competitor strategiesto stay ahead of market shifts and drive innovation in programmaticadvertising strategies. Reporting & Insights: 1. Deliverhigh-quality, actionable reports and presentations for executivestakeholders, outlining campaign successes, learnings, andopportunities for growth. 2. Conduct competitive analyses tobenchmark performance and refine future strategies. Requirements 1.Bachelor’s degree in Marketing, Business, Finance, or a relatedfield. 2. 7+ years of experience in programmatic advertising with astrong emphasis on user acquisition. 3. Experience in TradFi,Crypto, Sports or i-gaming with North America and Europe markets isa strong plus. 4. Proven leadership skills with experience managingteams and complex operations. 5. Highly commercial mindset with aconsistent and proven track record in programmatic advertisingchannel specialization. 6. Familiarity with global acquisitionstrategies and execution. 7. Proven success in a dynamic,fast-paced environment. 8. Exceptional collaboration skills withthe ability to work cross-functionally. 9. Strong analytical skillswith the ability to interpret data and make data-driven decisions.10. Excellent communication skills, both written and verbal.#J-18808-Ljbffr
