Analytics Manager - CRM & Loyalty

CRM Analytics Manager

Leading UK Retailer

£60,000 - £75,000

1-2 days per month in the office – Hampshire

A leading UK retailer are looking for a CRM Analytics Manager to join their digital and data transformation. They have recently appointed 3 senior leaders in the world of CRM, Digital and Data and are now looking for further grow the teams.

The Analytics Manager will specialise in CRM and Loyalty, conducting campaign design and measurement of campaign performance, driving improved targeted promotions, which in turn aligns with their hyper personalisation strategy for the end customer.

Technically they operate a Snowflake and DataBricks environment, leveraging SQL to extract data and R and Python for modelling and statistical analysis, building code and tools. They also have PowerBI for data visualization, but any similar tool will be considered.

Responsibilities:

• Be responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements across the business
• Lead on forecasting and campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix
• Manage a team of analysts, growing and nurturing the team through coaching and training
• Conduct deep-dives and incremental analysis into performance to generate actionable insights
• Deliver high quality analysis and insights, answering complex and diverse questions from across the business
• Work with the broader tech team to deliver data roadmap

Experience:

• Educated to a degree level in a numerate subject: Mathematics, Machine Learning, Computer Science, Statistics,
• A strong background in CRM and marketing analytics is essential, including modelling skills, to optimise customer journeys and improve customer retention and loyalty
• Ability to work with data from multiple sources, including digital, to provide robust solutions and insights
• Advanced analytics skills in SQL, coupled with Python or R required
• Passionate about embedding data at the heart of decision making, driving insights led thinking for CRM purposes