VP, Data & Insights
Global Partnerships | Zoo 55 | ITV Studios
Permanent | Full Time
Office location: White City, London | Hybrid
Hiring range: £80,000 - £95,000
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment with opportunities to learn, grow, and make a real difference. Small enough that your impact is felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team
Launched in early 2025, Zoo 55 aims to be a leading force in digital entertainment on a global scale, taking more ITV Studios brands further into digital, including YouTube channels, social media, and streaming platforms. It will exploit more of the 90,000+ hours in the ITV Studios catalogue to see a number of new channels launching across AVOD and FAST, as well as creating environments for audiences to engage with its brands on immersive platforms like Roblox, Fortnite, and Minecraft.
As a member of Zoo 55, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as a deep understanding of our own digital viewers and their behaviours. This role will work closely with cross-functional teams to identify and address key decisions and work together to design multi-methodology techniques using research, analytics, and data science.
The role
The ultimate purpose of this role and the team is to deliver data-driven insights to facilitate business growth and optimisation across all areas of Zoo 55, enabling senior stakeholders and the broader team to make more effective data-driven decisions which drive greater business value.
As the VP, Data & Insights for ITV's new digital label Zoo 55, you will be working closely with both the COO and Managing Director, Zoo 55, alongside the broader team to analyse first-party data from platforms such as YouTube, TikTok, and Samsung TV Plus & market data, driving insights and informing innovation plans for this new and rapidly-growing business.
Leadership and Focus
- Develop a clear vision for the Zoo 55 data strategy, aligning it with the organization's overall mission and goals.
- Align with broader Global Partnerships data and insights strategy ensuring Zoo 55 dovetails into this.
- Foster a culture of collaboration, innovation, and excellence within the Zoo 55 data team.
- Spearhead advanced analytics initiatives to identify growth opportunities and optimise strategies at both a macro and micro level.
- Develop and refine metrics and KPIs to effectively measure performance and impact of strategic initiatives.
Stakeholder Management
- Collaborate extensively with both the COO and MD, Zoo 55, serving as a key analytics partner, providing data-driven insights to support strategic decisions.
- Work closely with Zoo 55 teams (Social, FAST, Gaming etc.) and broader cross-functional teams across Global Partnerships including Finance, Data and Insights, Marketing, and Strategy.
- Engage with key stakeholders as well as peers to ensure alignment and support for data initiatives.
- Communicate data strategies, progress, and outcomes to Zoo 55 leadership team and other key stakeholders.
- Build and maintain strong relationships with internal and external partners to enhance the organization's data capabilities.
Data & Analytics
- Lead the gathering, cleansing, and organization of first-party data from within Zoo 55.
- Implement advanced analysis on performance data to uncover trends, audience behaviors, and actionable insights.
- Develop and implement data-driven strategies to maximize the effectiveness of YouTube and FAST channel performance.
- Work closely with marketing, content, and broader analytics teams to align on KPIs and provide clear, actionable reporting.
- Identify and leverage advanced analytics tools and platforms to enhance data processing and visualization.
Your Expertise
- Strong analytical and statistical modeling skills, with the ability to turn complex data into insightful and actionable strategies.
- Excellent stakeholder management skills, with the ability to collaborate effectively across multiple functions and regions.
- Quantitative undergraduate degree required; an advanced degree (MBA or equivalent) is preferred.
- Prior experience in working with first-party data sets and driving actionable insights from this data, preferably from within the media and/or technology sectors.
3rd Party Providers
- Build and present business cases for new providers that can drive valuable new insights for Zoo 55.
- Senior level relations at 3rd Party Data and Insights consultants to assist with quick access to information and events.
- Commission research projects as required to support the development and growth of Zoo 55.
Skills you'll need(minimum criteria)
- Experience of using first-party data to deliver strategic insights and informed decision making regarding content/channel strategies.
- Ability to bring data to life and present in an engaging and insightful manner.
- Strong analytical skills with experience to demonstrate compelling data-led storytelling.
- Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
- Strong leadership skills with experience managing teams and working cross-functionally with senior stakeholders.
- Ability to work in a fast-paced, dynamic environment with shifting priorities.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
- Flexible working with a range of options to suit everyone.
- Generous holiday allowance, plus you can buy more.
- Annual bonus opportunity.
- Competitive pension contribution.
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.
Closing date: Thursday 13th February
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