dunnhumbyis the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission:to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumbyemploys nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
We're looking for a talented Offsite Proposition Senior Lead who expects more from their career.As the Proposition Senior Lead - Offsite Media at Tesco, you will support the development and execution of Tesco's offsite media propositions. This role is crucial in helping to expand Tesco's advertising reach beyond its own digital properties by working closely with various advertising technologies such as Clean Rooms, DSPs, SSPs, Social Platforms, CTV, and Search Providers. Support on audience strategy for Tesco media. You will collaborate with internal teams such as privacy, legal, technical, data science and sales to help integrate these offsite solutions within the dunnhumby (dh) ecosystem.
Key Accountabilities
Offsite Media Proposition Development:
- Assist in developing plans for offsite media propositions strategy, scoping a mix of advertising technologies and platforms to grow Tesco's Retail Media portfolio
- Work alongside the Proposition Manager to help deploy new partnerships, working through data privacy and legal queries through to trial and Participate in regular calls with partners (ITV, C4, Pinterest, Meta, TTD, Sky, LiveRamp and Infosum) to be informed on BAU and scope improvements and new opportunities
- Be the subject matter expert on all our offsite partners, their commercial models, data flows and process flows
- Collaborate with product teams to ensure ongoing proposition developments for existing Sphere integrations and bring new offsite media solutions into dunnhumby sphere
Data-Driven Optimization and Innovation:
- Understand our internal data insights tools for reference when developing offsite audience and measurement strategies with new and existing partners
- Stay ahead of industry trends and technological advancements, continuously exploring new opportunities to enhance Tesco's offsite media portfolio and effectiveness.
Strategic Partnerships and Collaborations:
- Cultivate strategic relationships with key technology providers and platforms, ensuring access to the latest tools and features for offsite media campaigns.
- Work closely with internal stakeholders across Product, Technology, and Marketing departments to align offsite media strategies with Tesco's broader business goals.
- Support on go to marketfor delivery of end to end solution from alpha, beta and launch.
Performance Measurement and Reporting:
- Work with the data science and sales enablement teams to establish clear KPIs and metrics to measure the success of offsite media campaigns, conducting regular analyses to assess performance and identify areas for improvement.
- Manage propositions deployment timelines with mobilisation lead for updating senior stakeholders
What we expect from you
- Educational Background: Bachelor's degree.
- Industry Knowledge: Strong grasp of current digital marketing trends, advertising technology, and the e-commerce landscape.
- Communication Skills: Exceptional communication and interpersonal skills, capable of effectively collaborating with internal teams and external partners.
- Leadership and Influence: Demonstrated ability to lead cross-functional projects and initiatives, driving innovation and performance in offsite media strategies.
- Technical Proficiency: Advanced knowledge of advertising platforms, analytics tools, and digital marketing technologies.
- Professional Experience: a deep understanding of advertising technologies such as DSPs, SSPs, Clean Rooms, CTV, and social media platforms.
What you can expect from us
We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact to discuss how we can meet your needs.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found(here)
