SVP, Product (Advanced Analytics)

Description

Position at Choreograph

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

The global product team is organized around 3 product pillars: Insights & Planning, Activation, Reporting & Analytics.

This role is part of Reporting & Analytics, which consists of the following sub product areas:

Data Infrastructure: Overseeing data collection, ingestion, orchestration, and facilitating decentralized/multi-cloud data storage and access. Data Modelling: Managing a data transformation service that accommodates conformed data models and standardized taxonomies across the organization. BI, Reporting & Visualizations: Facilitating self-service access to reports and dashboards for enhanced data insights and visualization.

WHO WE ARE LOOKING FOR

Reporting to the President for Reporting and Analytics (R&A) Product, and as a key member of the Choreograph R&A leadership team, this role will be responsible for partnering with the global Analytics leadership and teams across markets to ensure that our data platform and analytics products meet the needs of our highest value and demanding clients. You will use these relationships to provide a clear strategic perspective and direction to our Product Leaders from a technology and Advanced Analytics respective.

You will be an expert in how technology enablesadvancedmarketing reporting and analytics. Representing our platform and product capabilities to users and able to articulate the business value of our products to senior business and client stakeholders. You will play a critical role in educating and supporting pitch teams and then providing guidance and mentorship to complex implementations. This includes all media use cases but also extends where necessary across creative, commerce, experience and other parts of the WPP business to support complex client needs.

You'll have a dual reporting line into the Global Analytics Solutions team, where you'll advocate for R&A's platform, products, architectural and design principles, offer strategic guidance, and ensure positive collaboration across the P&E and global analytics teams.

This role is a close partner to the SVP, Product Strategy leader in the Reporting & Analytics product leadership team. Whereas that role is focused on the business and commercial strategic plans, you will provide the deep understanding of cloud technology, client architectures and partner platforms and focus on technology.

The role will also play an important role in managing the relationship with key internal technical, analytical and data stakeholders across WPP to ensure that our Reporting and Analytics platform and products realises the opportunities across the Open Media Studio and other WPP Studios.

WHAT YOU WILL DO

Collaboration: Collaborate closely with cross-functional teams, including analytics, regional services teams, product leaders, data science and engineering to ensure that our technology strategy will ensure competitive advantage and clear ‘market fit’ for our most complex client value proposition Technology Trends: Stay abreast of emerging technologies and industry trends, evaluating their potential impact on our products and services. Technical Strategy: Define and execute the technical strategy for our products, aligning with business objectives and market trends. Advise on ‘build versus buy’ critical strategic decisions. Product Development: Provide input where needed into the design, development, execution, and deployment of scalable, reliable, and secure products. Technology Partners: collaborate with external technology partners to evaluate and integrate their solutions effectively into our platform and leverage their capabilities to enhance our offerings.

WHAT YOU WILL NEED

15+ years of progressive experience in senior leadership roles within data architecture, engineering, and analytics, with a proven track record of building and scaling high-performing engineering teams in a fast-paced, dynamic environment. Track record of solving large and complex client reporting and analytics problems through the application of data technology and data architecture. Deep expertise in data architecture and engineering principles, data modelling, ETL processes, data warehousing, and advanced analytics. Extensive experience with cloud platforms such as AWS, Azure, or Google Cloud, as well as modern data technologies and tools. Strong business acumen and strategic thinking, with the ability to translate business requirements into innovative data solutions and actionable insights. Excellent communication, presentation, and stakeholder management skills, with the ability to effectively influence and align stakeholders at all levels of the organization. Strong strategic thinking and problem-solving abilities, with a demonstrated ability to translate business objectives into technical solutions.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together