Senior Marketing Data Scientist

ECM Talent
London
6 days ago
Create job alert

Senior Marketing Data Scientist / MMM Specialist


Location:London (Hybrid Working)

Duration:Minimum 12 month contract + long term extensions - Project scope scheduled for the next 3/4 years.

Start Date:ASAP


We have an excellent opportunity for a Senior Marketing Data Scientist/MMM Specialist to join a multinational FMCG brand in London. Hybrid working, initial 12 month contract + opportunity to extend long-term & start date ASAP.


Role Summary:

Lead data activities including extraction, transformation, analysis, and validation to support Marketing Mix Modelling (MMM). Build, enhance, and validate models to analyze KPIs and guide budget optimization and scenario planning.


Key Responsibilities:

  • Extract, manipulate, and analyze datasets to prepare for modelling(Excel, SQL, Python, Pandas).
  • Build and refine base models with clear variable rationale and KPI linkage.
  • CreateROI workbooks, response curves, and optimization charts.
  • Run scenarios for budget allocation and client objectives.
  • Validate models for accuracy, suggest and test improvements.


Required Skills & Experience:

  • Proven experience with MMM development and implementation.
  • StrongPython skills; familiarity with R for MMM.
  • Expertise inregression modeling, statistical and ML techniques.
  • Experience with probabilistic programming, Bayesian methods, PyMC and MCMC.
  • Proficient in SQL and/or Spark for large-scale data mining.
  • Solid understanding of statistical foundations and mathematical modelling.
  • Familiarity with cloud-based frameworks;Azurepreferred.
  • Advanced degree (MS/PhD) in Data Science, Computer Science, Statistics, Applied Math, or related field.


Strong Points:

  • Deep technical specialization in optimization, simulation, and applied math.
  • Ability to translate complex models into actionable business insights.

Related Jobs

View all jobs

Senior Marketing Data Scientist

Senior Marketing Data Scientist

Marketing Mixed Modelling Data Scientist

Marketing Mixed Modelling Data Scientist (London Area)

Senior Data Scientist

Senior Data Scientist

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Top 10 Best UK Universities for AI Degrees (2025 Guide)

Discover the ten best UK universities for Artificial Intelligence degrees in 2025. Compare entry requirements, course content, research strength and industry links to choose the right AI programme for you. Artificial Intelligence continues to transform industries—from healthcare to finance to transportation. The UK leads the way in AI research and education, with several universities consistently ranked among the world’s best for Computer Science. Below, we spotlight ten UK institutions offering strong AI-focused programmes at undergraduate or postgraduate level. While league tables shift year to year, these universities have a track record of excellence in teaching, research, and industry collaboration.

How to Write a Winning Cover Letter for AI Jobs: Proven 4-Paragraph Structure

Learn how to craft the perfect cover letter for AI jobs with this proven 4-paragraph structure. Perfect for junior developers and career switchers. When applying for an AI job, your cover letter can make all the difference. For many, the process of writing a cover letter for an AI position can be daunting, especially when there are so few specific guides for tailoring it to the industry. However, a clear, effective structure combined with AI-specific language and examples can help you stand out from the competition. Whether you're a junior entering the field or a mid-career professional switching to AI, the following framework will make it easier for you to craft a compelling cover letter. In this article, we’ll take you through a proven four-paragraph structure that works and provide sample lines that you can adapt to your personal experience.

Veterans in Tech: A Military‑to‑Civilian Pathway into AI Jobs

Published on ArtificialIntelligenceJobs.co.uk – empowering the UK talent pipeline for artificial intelligence, data, and robotics. Introduction Leaving the Armed Forces is both a proud milestone and a daunting leap into the unknown. Whether you served with the Royal Navy, British Army, Royal Air Force or Royal Marines, one thing is certain: the skills you forged under pressure are in high demand—especially in the booming field of artificial intelligence (AI).  The UK’s AI market is expected to contribute £400 billion to the economy by 2030, with defence and security applications at its core. Employers from start‑ups to FTSE‑100 giants are crying out for disciplined professionals who understand mission‑critical environments. Ex‑service personnel fit the bill perfectly. This guide maps the military‑to‑civilian journey, signposts Ministry of Defence (MoD) transition programmes, and shows you exactly how to land your first AI role. Quick Win: Bookmark our live listings for Machine Learning Engineer roles to see which employers are hiring right now.