Become part of one of the biggest global movements atInspiredMinds! We are a global tech and science strategy groupfocused on AI4Good operating in healthcare, education, STEM andgovernment / strategic level Artificial Intelligence. About usInspiredMinds is a global AI and emerging technology group focusedon AI4Good. Our mission is to ensure that AI and emergingtechnology is inclusive, equitable and safe. We bring together theglobal AI ecosystem from Enterprise to BigTech, Startups,Investors, and Science. We are the world's largest and most activeAI community of over 220,000 in 160+ countries, and have 20 yearsof experience in technology and large-scale festival-style summits.We are at the forefront of AI innovation, united tech innovators,rule breakers and change makers. THE ROLE As the Senior DigitalMarketing Manager, you will play a pivotal role in shaping andexecuting our digital marketing strategy, enhancing our onlinepresence, and elevating our brand. With 3–5+ years of experience,you’ll lead initiatives in marketing strategy, digital marketing,design and branding, and website development, focusing on drivingawareness, engagement, and conversions for our events. You’ll bringstrong expertise in tools like HubSpot, SEO, Google Ads, PPC, andGoogle Analytics. Core Responsibilities Marketing Strategy andImplementation - Develop and execute a comprehensive digitalmarketing strategy to drive ticket sales, brand awareness, andaudience engagement. - Create multi-channel marketing campaignsacross email, social media, paid media, and content marketing. -Monitor, analyze, and report on campaign performance, adjustingstrategies to optimize impact and return on investment. DigitalMarketing Execution - Lead and manage paid search, display, PPC,and retargeting campaigns across Google Ads and other relevantplatforms. - Implement SEO best practices, conduct keywordresearch, and optimize website content to improve organic searchrankings and visibility. - Oversee social media and email marketingstrategies to drive customer engagement and lead generation. Designand Branding - Develop and maintain brand guidelines, ensuringconsistency across all digital platforms. - Collaborate withdesigners and creative teams to produce high-quality digitalassets, such as landing pages, email templates, banners, and socialmedia graphics. - Monitor brand health and refine digital creativedirection to align with the company’s objectives. WebsiteDevelopment and Optimization - Oversee website developmentprojects, ensuring a seamless user experience, optimized landingpages, and conversion-friendly site architecture. - Partner withinternal and external teams to implement website updates, A/Btesting, and CRO (Conversion Rate Optimization) techniques toimprove engagement and conversions. Analytics and Reporting -Analyze data from HubSpot, Google Analytics, and other platforms toassess campaign performance and identify trends. - Generateactionable insights through analytical reporting, adjustingstrategies to improve effectiveness and impact. - Share insightsand results with key stakeholders, making recommendations based ondata-driven findings. Requirements - Bachelor’s degree inMarketing, Business, Digital Marketing, or a related field. - 3–5+years of experience in digital marketing, ideally within events,entertainment, or a similar fast-paced industry. - Proven trackrecord in developing and executing successful digital marketingstrategies and campaigns. - Proficiency in HubSpot, GoogleAnalytics, SEO, Google Ads, PPC. - Strong analytical skills and adata-driven mindset, with the ability to use metrics and datainsights to refine strategies. - Experience managing websiteprojects and best practices. - Excellent communication and projectmanagement skills, with an eye for detail and brand consistency.Preferred Qualifications: - Certifications in Google Ads, HubSpot,or other relevant platforms. - Experience with social mediamanagement, content marketing, and/or email marketing automation. -Knowledge of graphic design principles or experience working withdesign software. IN RETURN - A starting salary from £35K+ dependingon previous experience - Generous holiday allowance - Flexibleworking procedures in place - Remote working with internationaltravel opportunities - A great working culture and the chance to bepart of something really progressive - Fun and dynamic workenvironment, where we reward performance - An environment whereyour input is heard - Long term opportunity to benefit from thesuccess and growth of the company OUR CULTURE Our culture is ourbiggest asset - we really care about our mission, striving towardsAI4Good. We are aligned with the United Nations SustainableDevelopment Goals and our “why” is to ensure that emergingtechnology is inclusive, equitable and safe. We have a core team ofvery talented people working behind the scenes to make sure thatour community have a great experience and we’re always thinking ofnew ways to make things better, and that work ethic is reallyapparent in the office and from our remote workers. InspiredMindsis hard work but lots of fun. We're looking for a bold attitude, wewant you to take risks and recognise that failure is just part ofthe journey. We want you to love people, love what you do and loveworking as a team. We want you to be rebellious and constantlychallenge the world around you and always look for opportunities toimprove and innovate. We don't do status quo here.
