Senior Data Scientist

The Data Gals | by AI Connect
London
10 hours ago
Create job alert

Senior Marketing Science Specialist – AI-Enabled Analytics

📍 London, UK (Hybrid)

💰 £60,000 – £80,000 + package (depending on experience)

❗ Sponsorship is not available for this role


The Data Gals have been retained by a leading global marketing and performance agency to hire a Senior Marketing Science Specialist to join their growing analytics and measurement function.


This is a newly created, high-impact role offering significant autonomy and direct exposure to senior leadership. It is a hands-on MMM role with a strong emphasis on building and prototyping new approaches to measurement using AI.


You will join a large, established analytics team (≈40 people) while working closely with the Chief Data Officer, supporting proof-of-concept development and experimentation.


Your work will directly influence how multi-million-pound media budgets are allocated and optimised across global clients.


This role is ideal for someone who enjoys building, testing ideas quickly and pushing beyond a traditional modelling remit.


The Role

MMM Modelling & Measurement

  • Build, run and interpret Marketing Mix Models (MMM) to understand drivers of marketing performance
  • Apply statistical modelling to deliver robust insights into channel effectiveness
  • Translate modelling outputs into clear, actionable insights for internal stakeholders


Incrementality Testing & Measurement Innovation

  • Support the development of automated incrementality testing frameworks across programmatic platforms
  • Contribute to building a centralised database of testing insights
  • Work with modern approaches to measurement and experimentation


AI-Enabled Analytics & Prototyping

  • Apply AI and generative techniques to accelerate model development and automate insight generation
  • Prototype new measurement approaches using modern tools and workflows
  • Support the development of proof-of-concept analytics products alongside the CDO


Data Products & Internal Tools

  • Develop lightweight tools, dashboards, and interfaces that allow teams to interact with model outputs and scenarios
  • Contribute to new measurement products and internal analytics capabilities
  • Explore how AI can enhance modelling pipelines and decision-making


What We're Looking For

  • 5+ years’ experience working with Marketing Mix Modelling (MMM)
  • Strong statistical and econometric modelling expertise
  • Hands-on experience with Python and data analysis workflows
  • Exposure to Bayesian modelling approaches
  • Experience with data visualisation tools (Plotly, Dash or similar)
  • Familiarity with cloud environments (e.g. AWS)
  • Curiosity and practical experience using AI tools to enhance analytical workflows


Mindset & Attributes

This role suits someone who is:

  • Curious and experimental – enjoys exploring new approaches
  • Comfortable working independently with autonomy
  • Interested in combining MMM expertise with AI-driven innovation
  • A strong communicator, able to clearly explain complex modelling outputs
  • Motivated by building and testing new ideas, tools, and prototypes


Apply today or send your CV to

Related Jobs

View all jobs

Senior Data Scientist

Senior Data Scientist

Senior Data Scientist

Senior Data Scientist

Senior Data Scientist

Senior Data Scientist

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

How Many AI Tools Do You Need to Know to Get an AI Job?

If you are job hunting in AI right now it can feel like you are drowning in tools. Every week there is a new framework, a new “must-learn” platform or a new productivity app that everyone on LinkedIn seems to be using. The result is predictable: job seekers panic-learn a long list of tools without actually getting better at delivering outcomes. Here is the truth most hiring managers will quietly agree with. They do not hire you because you know 27 tools. They hire you because you can solve a problem, communicate trade-offs, ship something reliable and improve it with feedback. Tools matter, but only in service of outcomes. So how many AI tools do you actually need to know? For most AI job seekers: fewer than you think. You need a tight core toolkit plus a role-specific layer. Everything else is optional. This guide breaks it down clearly, gives you a simple framework to choose what to learn and shows you how to present your toolset on your CV, portfolio and interviews.

What Hiring Managers Look for First in AI Job Applications (UK Guide)

Hiring managers do not start by reading your CV line-by-line. They scan for signals. In AI roles especially, they are looking for proof that you can ship, learn fast, communicate clearly & work safely with data and systems. The best applications make those signals obvious in the first 10–20 seconds. This guide breaks down what hiring managers typically look for first in AI applications in the UK market, how to present it on your CV, LinkedIn & portfolio, and the most common reasons strong candidates get overlooked. Use it as a checklist to tighten your application before you click apply.

The Skills Gap in AI Jobs: What Universities Aren’t Teaching

Artificial intelligence is no longer a future concept. It is already reshaping how businesses operate, how decisions are made, and how entire industries compete. From finance and healthcare to retail, manufacturing, defence, and climate science, AI is embedded in critical systems across the UK economy. Yet despite unprecedented demand for AI talent, employers continue to report severe recruitment challenges. Vacancies remain open for months. Salaries rise year on year. Candidates with impressive academic credentials often fail technical interviews. At the heart of this disconnect lies a growing and uncomfortable truth: Universities are not fully preparing graduates for real-world AI jobs. This article explores the AI skills gap in depth—what is missing from many university programmes, why the gap persists, what employers actually want, and how jobseekers can bridge the divide to build a successful career in artificial intelligence.