Overview

Profusion is a leading provider of CRM and data services, ranging from consultancy advice through to the creation and execution of innovative projects and digital marketing campaigns. We specialise in helping automotive, retail and financial services businesses to excel by supporting them across strategy, campaign delivery, technical consultancy and data/analytics.

The Senior Campaign Manager role is an excellent opportunity for a passionate and client-focused individual to join a fast-growing, agile company. This role is ideal for someone who thrives in a fast-paced environment, excels at managing multiple priorities, and has a strong background in email marketing and CRM.
 
You will act as a trusted extension of our client’s team, working closely with internal and external stakeholders to deliver exceptional marketing campaigns and projects. You will facilitate this by coordinating with internal SMEs, various third parties and client stakeholders.
 Key ResponsibilitiesYou will be the main point of contact for the client and will be able to utilise your CRM expertise to proactively and independently respond to business requirements at pace. You will have a natural curiosity to not take requests at face value and be confident to challenge. 
 
You will always be looking for opportunities to increase the effectiveness of campaigns whilst also monitoring the overall contact strategy across multiple product areas to prevent over communicating to the database. You will be able to understand how the individual campaign objective fits within the wider business context and strategy for both Profusion and the client.
 
You will bring an ability to assess the effectiveness of campaigns from both a creative and audience selections perspective and provide the client with data-driven insights to continually optimise performance. 
 
As a Senior Campaign Manager, your responsibilities will be:
 

• Lead multiple complex end-to-end email campaigns, including scoping, planning, creative review/recommendations, creation of audience data selections, HTML build, testing, and execution
• Build and maintain strong relationships with senior client stakeholders and third parties, ensuring excellence in service delivery and that we are always aligning to CRM best-practice
• Interpret and translate client briefs, clarifying unknowns, and consolidating campaign objectives including proactively offering our recommendations to optimise campaigns
• Develop and deliver quotes and estimates for ad hoc projects while coordinating internal technical developers to ensure specifications are met and deadlines are achieved
• Deliver post-campaign analysis in the form of one pagers and contribute to wider performance reviews
• Staying on top of latest relevant technical innovations and industry trends to with clients 
• Any other additional responsibilities the role may require

 
Personal Specification: Knowledge, Experience and Skills

You should have experience working in a fast-paced environment, either within an agency or client-side. You will have a strong grasp of email marketing and best practice, and excellent client and project management skills. 

Experience managing several campaigns simultaneously is essential - we are keen to meet digitally focused, ambitious and client-orientated Senior Campaign Managers. Comfortable working with ambiguity & changing requirements as well as collaboratively within corporate client environments.
 
Knowledge & Experience

• Experienced in all aspects of email campaign delivery, including setup, segmentation, testing, deployment, quality assurance, and reporting, with a thorough understanding of the end-to-end execution process
• Salesforce experience is desirable but not essential. Proficient in at least one of the major ESP platforms (e.g. Adobe Campaign, Braze, Responsys or Salesforce Marketing Cloud)
• Strong experience in account and client management; able to independently understand client needs with a strong emphasis on quality and client satisfaction
• Experience managing multiple priorities in fast-paced environments, ensuring client projects and campaigns are delivered on time and within budget
• Understand quality assurance processes to verify requirements and maintain high standards
• Basic knowledge of HTML for email and project management skills is a plus

 Skills & Competencies  

• Excellent attention to detail, time management and analytical skills
• Good written and verbal communication skills and passionate about providing our clients with an outstanding service
• Strong problem-solving skills with a can-do/solution mindset
• Confidence to challenge if there are areas of improvement
• A lateral thinker, able to juggle priorities and work autonomously
• Self-motivated and keen to find innovations and new ways of working
• Enjoy working in a fast-paced entrepreneurial and Agile environment
• High attention to detail, with a strong eye for design and layout

As a small company, Profusion prides itself on its fun, inclusive and social culture. This hybrid role allows flexibility with office time, and our space is conveniently located in London near Old Street. Unfortunately, we are not able to sponsor for this role currently.

We aren’t being biased when we say this role will help you launch your career. Every day you will learn from and share knowledge with a range of talented, highly skilled and internationally diverse team of colleagues. All of this while embarking on an exciting journey with a pioneering, fast-growing company situated at the heart of London’s Tech City.


Diversity and Inclusion Profusion is committed to equality, diversity and inclusion and we embrace difference in a serious way. We welcome applications from all sections of the community, and we are committed to building a team with a variety of backgrounds, skills and views and guarantee an interview to disabled candidates who meet the criteria in our person specification. We are also committed to providing support through training and development to successful applicants who are returning to work after any career gaps due to caring responsibilities. If reading this job description has given you any doubt about whether you’d feel welcome or included at Profusion then we’d really like to hear from you about it, so we don’t do it again. About us

Profusion Media enables businesses to drive growth with world class Data & AI and CRM Services.

Profusion CRMis an adaptive data-driven CRM agency with over 20 years’ experience. Their mission is to empower marketers to get the most out of their Marketing Technology by helping them create outstanding data-driven customer experiences that deliver business growth. 

Profusion CRM’s adaptive methodology blends best-in-class digital marketing and data science techniques to create CRM strategies proven to increase revenue by the millions. 

From platform migration to building hyper-personalised customer journeys using predictive modelling, their team of experts work with some of the world's greatest brands including HSBC, M&S Money, Honda, First Direct, Screwfix, Tradepoint and more.

Profusion Dataare a team of data specialists who design, build, and embed cutting edge-data solutions that create value. Through combining in-house expertise with an extensive network of specialist and academic partnerships, they help clients become more efficient and more effective through data.
 
Profusion Data’s ability to support across all parts of the transformation journey makes them unique. From strategy and engineering, through to analysis, machine learning and BI, they bring all the necessary skillsets together to produce genuine business impact and strong ROI for clients.