Senior Analyst - Marketing Mix Modelling

DATAHEAD
Greater London
4 months ago
Applications closed

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(Marketing Mix Modelling) - Championing Sustainability and Innovation

Location: London (Hybrid: 2 days office-based, 3 days remote)

Salary: £35 - £60K DOE per annum + bonus + private medical + pension


DATAHEAD has proudly partnered with this global Silicon Valley tech firm, actively supporting the recruitment of Senior Analysts with a strong background in Marketing Mix Modelling!


Who are they?

The Analytics & Insight team at this global Silicon Valley tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasizes accountability and innovation.


Their Data Science & Modelling team specializes in marketing analytics and is committed to building connections along clients' business journeys. They analyze just under a billion £ of communications spent each year, making them the leading experts in their field.


Overview of the role

They are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You'll be responsible for data processing and partially lead client modelling, analysis, and reporting.


3 best things about the job:

  1. Work at the cutting edge of advanced analytics in the media industry.
  2. Be part of a close-knit, supportive team that helps you grow.
  3. Constantly learn and be challenged in a dynamic environment.


Measures of success:

• 3 months: Fully immersed in the team's analytics approaches and worked on your first client project.

• 6 months: Completed your first client project end-to-end with support from junior team members.

• 12 months: Worked across multiple client projects and took on increasing ownership of project elements.


Responsibilities:

• Support the Director in technical aspects of projects.

• Handle data processing and begin leading client analysis and reporting.

• Present confidently to clients, demonstrating an understanding of their business and concerns.

• Integrate analytics across the entire client team in the agency.

• Coach and develop junior team members to maximize their potential.


What you will need:

• Experience in Marketing Mix Modelling

• Analytical mindset and problem-solving skills

• Strong mathematical acumen

• Excellent written communication and presentation skills

• Ability to prioritize tasks

• Familiarity with marketing analytics tools and techniques

• Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills

• Knowledge of programming languages (e.g., R, Python) is a plus


Please apply!

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