(Marketing Mix Modelling) - Championing Sustainability and Innovation
Location: London (Hybrid: 2 days office-based, 3 days remote)
Salary: £35 - £60K DOE per annum + bonus + private medical + pension
DATAHEAD has proudly partnered with this global Silicon Valley tech firm, actively supporting the recruitment of Senior Analysts with a strong background in Marketing Mix Modelling!
Who are they?
The Analytics & Insight team at this global Silicon Valley tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasizes accountability and innovation.
Their Data Science & Modelling team specializes in marketing analytics and is committed to building connections along clients' business journeys. They analyze just under a billion £ of communications spent each year, making them the leading experts in their field.
Overview of the role
They are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You'll be responsible for data processing and partially lead client modelling, analysis, and reporting.
3 best things about the job:
- Work at the cutting edge of advanced analytics in the media industry.
- Be part of a close-knit, supportive team that helps you grow.
- Constantly learn and be challenged in a dynamic environment.
Measures of success:
• 3 months: Fully immersed in the team's analytics approaches and worked on your first client project.
• 6 months: Completed your first client project end-to-end with support from junior team members.
• 12 months: Worked across multiple client projects and took on increasing ownership of project elements.
Responsibilities:
• Support the Director in technical aspects of projects.
• Handle data processing and begin leading client analysis and reporting.
• Present confidently to clients, demonstrating an understanding of their business and concerns.
• Integrate analytics across the entire client team in the agency.
• Coach and develop junior team members to maximize their potential.
What you will need:
• Experience in Marketing Mix Modelling
• Analytical mindset and problem-solving skills
• Strong mathematical acumen
• Excellent written communication and presentation skills
• Ability to prioritize tasks
• Familiarity with marketing analytics tools and techniques
• Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills
• Knowledge of programming languages (e.g., R, Python) is a plus
Please apply!
