Reporting
Reports to:Head of Content and Editorial
Direct reports:2 direct reports
Purpose of Role
Manage, develop, and innovate the product website through which HBI's membership solutions are delivered to delight customers.
The product manager is responsible for ensuring that all online data, analysis, and news content is effectively presented in a best-in-class product toserve client needs best.
Responsibilities
In their first year, the Product Manager will be responsible for day-to-day management of a keystone project, the development of a new customer-facing digital platform, which is primarily a project to replace the HBI membership product website. More widely, this project also includes:
• The need to replace the existing marketing website with webpages in front of the product website paywall, which are optimised to deliver SEO benefits and authority, which will drive the marketing funnel.
• Replace the current version of the research databases, including managing transition to a Salesforce backend integration.
The Product Manager will manage the project together with the Managing Director, and the Head of Content and Editorial and will be supported by outsourced partners and by internal colleagues for the Salesforce project.
In addition to the responsibilities specific to our new platform product, the Product Manager will also take responsibility now and in the future for:
• Strategic product planning including the ability to develop value propositions, detailed product requirements documents (PRDs), user stories, and detailed customer personas and use cases.
• Ongoing product roadmap: Keeping this under review, correcting course as needed, and following through.
• Managing the database research function. Managing the people within the team (supporting, developing, recruiting them), the research methodologies being employed, and innovating the databases to deliver customer value.
Remuneration
Basic salary £40 - 59k per annum (depending on demonstrable experience).
Skills Required
• Qualifications in Agile methodologies and/or data analysis are required. Additionally, project management qualifications such as PMP or Prince 2 are preferred.
• Detailed knowledge of technologies including (but not limited to): JavaScript, React, SQL, APIs, Pardot, Google Analytics, Basecamp, Tableau, PowerBI, Salesforce, Webflow, Wized, Contentful, Kontent.ai. The right candidate will know how to evaluate, deploy and work with the best technology for the task.
• Confidence in public speaking and presentation is required to influence internal and external stakeholders.
• Well versed in business & investment strategy.
• Go-To-Market [GTM] skills - the capability to manage product launch strategy and activities that impact sales. This includes the know-how to work with the sales and marketing departments to prepare them to go to market.
• Ability to perform detailed market research, gather data from surveys and customer feedback, to become the voice of the market to our brand.
• Conversant with important product and project management KPIs and metrics such as ARPU, NPS, CLV, DAU/MAU, Sprint Velocity.
• Knowledge of product analytics tools (e.g., Salesforce Dashboards, Amplitude, Mixpanel, GA)
• Familiarity with prototyping software, such as Figma and Sketch
• Experienced in product roadmapping, including use of tools such as (but not limited to) Roadmunk, ProductPlan
• In-depth knowledge of user experience and UX journey mapping methodologies.
Previous experience applying AI within a B2B media environment would be highly prized. Therefore, knowledge of programming languages, machine learning, LLMs, and data science are all desirable.
Experience Required
At least five years of product marketing experience in a position involving direct market interaction. For example, delivering presentations to clients & prospects, or completing market research or user testing in-person. This could be in a junior product manager role, and does not necessitate senior experience.
This role will be particularly well suited to a Junior Product Manager looking to take the next step in their career, and we are particularly keen to hear from candidates of this profile.
• A business, marketing, product, or computer science related bachelor's degree is required. An MBA or MA is not necessary but is advantageous.
• Prior experience supporting selecting & managing partners for a project with a six-figure budget is essential.
• Previous experience launching products and developing go-to-market strategies is essential.
• Extensive experience making presentations to customers and internal stakeholders is required.
• Experience writing project briefs and detailed documentation for project plans is required.
