Principal Consultant: Marketing Automation

Overview Principal Consultant: MarketingAutomationLondonHybrid From £65,000 About Us At Mezzo Labs, we’reproud to be at the forefront of innovation, committed totransforming the technology and design landscape across the UK andbeyond. Our mission is to empower businesses and individuals withcutting-edge solutions that enhance productivity, creativity, andefficiency. We specialise in developing intuitive software andapplications that cater to a broad range of industries, driven by apassion for excellence and a strong commitment to user-centricdesign. Founded in 2007, Mezzo Labs is built on a foundation ofexpertise and collaboration. Our team of experienced professionalsthrives in a dynamic and creative environment, where innovation isencouraged, and growth is at the heart of everything we do. Webelieve in pushing boundaries, challenging the status quo, andcreating new possibilities through technology. Recently acquired byThe MISSION Group PLC, marking an exciting new chapter in ourgrowth. While we continue to focus on serving a diverse client baseacross the UK, we’ve also expanded our global presence with officesin the Asia-Pacific region. Our clients span multiple sectors,including financial services, healthcare, travel, and eCommerce,where we deliver tailored solutions that help businesses stay aheadin an ever-evolving digital world. Role We’re looking for a highlyskilled consultant ready to step into a Senior Manager role,bringing a wealth of experience in data, marketing automation, anddata activation. In this role, you’ll combine technical expertisewith strong leadership abilities, managing client accounts,budgets, and teams while driving the delivery of strategicmarketing solutions. You’ll be responsible for mapping customerjourneys and designing automated workflows to optimise engagementacross various stages of the customer lifecycle. A solidunderstanding of B2B sales and marketing, alongside experience inscoping and costing new client opportunities, will be essential.With a client-facing focus, you’ll confidently engage with seniorstakeholders, including Heads of and C-suite executives, to deliveractionable insights and help drive business success. A week in thelife of a Principal Consultant at Mezzo Labs will look like: -Client Account Leadership: Lead weekly status calls with a largemultinational client, covering project updates and budgets. -Customer Lifecycle Journey Planning: Visualise and present thecustomer journey lifecycle using tools like FigJam, collaboratingwith the client to strategize and create an actionable deliveryplan. - Project Management: Capture and align team members to keyclient action items and manage deliverables to completion. -Technical Diagnostics: Conduct MAP audits and resolve datadiscrepancies, providing recommendations and solutions. - Reporting& Recommendations: Present findings and recommendations ondeliverables to clients, identifying additional projectopportunities. - Strategic Planning: Collaborate with senior clientstakeholders to develop a 1-2 year roadmap for data activation andcampaign targeting. - Team Collaboration: Build roadmaps with teaminput, leveraging each member’s expertise. - New BusinessDevelopment: Attend prospective client meetings as the subjectmatter expert on analytics implementation. - Project Scoping:Develop scoping documents for new and existing client projects,including time, effort, and key assumptions. - Team Leadership:Lead a small team, ensuring high performance, motivation, andcontinuous development. - Client Engagement & Growth: Identifyfurther engagement opportunities and ensure annual contractrenewals to drive revenue growth. - Client Satisfaction: Conductmid-year client reviews and feedback sessions to ensuresatisfaction. - Consulting Expertise: Act as the go-to consultantfor senior marketing automation technology, advancing client andbusiness success. - Thought Leadership: Contribute LinkedIn postsbi-monthly on analytics trends and insights to support Mezzo Labs’marketing. - Issue Resolution: Address difficult discussions withdissatisfied clients over quality, deadlines, or responsiveness,including potential cost adjustments or renewal decisions. You area proactive and self-motivated individual with a solid workingknowledge of Salesforce Marketing Cloud, Microsoft Dynamics, orHubSpot, and a strong understanding of marketing automationplatforms (MAPs) like Pardot, Marketo, or Eloqua. You should haveknowledge of how to customise emails, landing pages, and formsusing HTML and CSS, and familiarity with JavaScript for trackingand personalisation is a bonus. A good understanding of datalegislation, including GDPR, is essential to ensure compliance inall marketing activities. In addition to technical skills, we valuestrong behaviours that contribute to success in a client-facingrole. You should be confident in communicating with seniorstakeholders, whether through presentations or calls, and alwaysseek out value-adding opportunities for clients. With the abilityto multitask across multiple core clients, you’ll maintaindiscipline and focus while working independently and as part of ateam. Collaboration is key, as you’ll be trusted to empower othersand ensure smooth coordination across client projects. Benefits Andin return… - Flexible 35-Hour Work WeekManage your work-lifebalance with our flexible 35-hour week. You decide when and how toschedule your hours, allowing you to take time off during the weekwithout affecting your annual leave. - Birthday Holiday &MealGet an extra day off for your birthday. If it falls on aweekend or public holiday, take the following working day offinstead. We’ll also contribute up to £150 for a meal for you and aguest to celebrate! - BHSF Wellbeing PlanEnjoy affordable healthcash plans, access to a 24/7 GP helpline, and reimbursement forregular dental checkups etc to support your overall health andwellbeing. - Group Medical InsuranceYou’ll be included in ourcomprehensive healthcare plan, with the option to add coverage foryour spouse and dependents at your own cost. - Life InsurancePeaceof mind with life insurance. In the unfortunate event of deathduring your employment, a one-off lump sum payout will be provided.- Ride-to-Work SchemeGet up to 42% off a new bike and safety gearthrough the government-backed Ride-to-Work scheme, supporting ahealthier, more eco-friendly commute. - Stakeholder PensionSchemeWe match your pension contributions up to 5% of your salary,helping you save for the future. You’ll be eligible for the schemeafter successfully completing your probation period. - Thanks Ben –Retail & Leisure DiscountsAccess exclusive discounts oneverything from cinema tickets to restaurants and shopping, makinglife a little more affordable and enjoyable.#J-18808-Ljbffr